Practice Management

Articles

 A recent report by the Scheduling Institute revealed that dental practices are losing money and business simply because of the way the phone was being answered in the practice.

3 common, crushing mistakes made by the person answering your dental practice's phone

 Coming up with marketing ideas can seem like a heavy chore, especially when it's not your area of expertise. But, brainstorming ideas for dental advertising can actually be fun.

Free checklist: 5 bulletproof ideas for dental advertising

Mike Uretz is a nationally-recognized Dental software and Electronic Health Records (EHR) expert. Mike has helped hundreds of individual practices and multi-clinic groups properly evaluate and select software vendors and solutions, structure and negotiate pricing and contracts, provide implementation oversight and vendor management. Mike was a member of the Certification Commission for Health Information Technology EHR vendor certification workgroup, and has been a member of various federal and state working committees for EHR business practices and policy. Having been involved with the EHR Incentive program from day one, Mike has helped a number of states, to evaluate and select EHR vendors, structure contracts and agreements, and manage vendor issues. As co-chairman of the Best practices advisory committee for EHR Contracts, Mike has been instrumental in developing standards for structuring vendor contracts and pricing for use by state programs nationwide He is the founder and editorial director of DentalSoftwareAdvisor.com, a trusted and objective online resource on all matters related to dental software. He is also the point person for Advanstar’s coverage of dental EHRs and their evolving role in the dental industry and can be reached by e-mail at mikeu@dentalsoftwareadvisor.com.

 Having assisted practices with obtaining money through the EHR incentive program for the past few years, I regularly get calls from office managers and providers wanting more information about how to take advantage of the federal and state money available for using a certified EHR.

What happens when a practice obtains EHR incentive money without the dentist’s knowledge

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

Sticky situations: How to handle a negative online review of your dental practice

Sticky situation: Managing social media for the dental practice

Jana Berghoff, RDH, FAADOM, has managed a diverse selection of dental offices including general/family, dental X-ray facilities, TMJ/facial pain clinics and cosmetic. Seeing the need for experienced clinical staff in computer training, she became a trainer for Patterson Dental. After training close to 500 dental offices, she is now the technology marketing manager with Patterson Dental. Reach her at jana.berghoff@pattersondental.com.

4 ways that dental marketing software can help grow any practice in 2015

Videos

When it comes to improving marketing for your dental practice, the office phone may be the last place you think to start. But if you want to grow your practice, it may be the hidden key to success.

How the phone can make or break your marketing efforts [VIDEO]

With more than 20 years in the dental publishing industry, Kevin Henry has guided the leading publications in the industry, including serving as the former group editorial director for 

. He now works as the co-founder for IgniteDA, a community designed to empower, enlighten, and educate dental assistants, and as director of marketing for Fortune Management, a coaching community dedicated to help dentists and teams have extraordinary practices and lives. He can be reached at kevinhenry@fortunemgmt.com.

“I’ve always dreamed of having my own toothbrush. Now my dream has come true.” These were the actual words of a little boy who recently received his first toothbrush from America’s ToothFairy. Now the organization is looking to continue to help children around the nation get the basic oral health care tools that they need and deserve.

Learning more about America's ToothFairy and the 2015 Smile Drive

 Warning: some football references are found sprinkled in this read! I will not bore you with play analogies for our profession or chant with a “there is no I in team” commentary. My intention is to provoke thought as you begin 2015. 

Anastasia Turchetta's five hot dental hygiene topics for 2015

Ginger Bratzel, DDS, is a dentist, coach, and award-winning copywriter and marketer. She is the author of “Secrets To Creating A Prosperous Practice: The Mindset, Business, And People To Get You To Your Dream Practice.” Dr. Bratzel is known for her “no holds barred and shoot straight from the hip” approach to practice growth and patient attraction. You can get more information about her book and programs at GingerBratzel.com.