Practice Management

Articles

The phone is often the first point of contact between your practices and potential patients. Learning to “own the phone” can make a drastic difference in the success of your business.

How one top DSO turns phone calls into patients

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

 Remember when the must-do item on the dental marketing checklist was yellow pages advertising? Well, times have certainly changed. According to Google, 97% of all consumers search for local businesses online, and that includes dental patients. If today’s patients are online, then that is clearly where dentists need to be. Here’s a checklist for your online marketing efforts as we near 2015.

How to focus website and SEO efforts for success in 2015

WEBINAR: Simple and surprising ways to boost dental marketing ROI

 Traditional dental labs are today pressured from many sides-in-clinic milling, price competition and regulatory demands all pose serious threats to their future business efforts. Luckily, digital technologies are already providing direct answers to counter these upsetting realities. By going digital, labs can push right back.

Using digital technology to counter business threats

 As Carestream Dental announces it’s revamped Dental Summit, DPR wanted to get an inside look at how Carestream Dental believes this summit will affect and education the dental industry. We recently spoke with Mary Conditt, Director of Clinical Affairs for Carestream Dental.

Carestream Dental Introduces the All-New Dental Summit

With more than 20 years in the dental publishing industry, Kevin Henry has guided the leading publications in the industry, including serving as the former group editorial director for 

. He now works as the co-founder for IgniteDA, a community designed to empower, enlighten, and educate dental assistants, and as director of marketing for Fortune Management, a coaching community dedicated to help dentists and teams have extraordinary practices and lives. He can be reached at kevinhenry@fortunemgmt.com.

Rachel Mele describes herself as an Internet and social media junkie … and she doesn’t believe she is that different than many of the people who sit in your chair on a daily basis.

How to better engage with patients on social media [VIDEO]

Dominique Jackson is a SEO Manager for NOVA MedMarket, an innovative online marketing company that helps dentists reach more patients and build their brand through social media, SEO, and referrals. If you're interested in learning more about NOVA MedMarket and their services, email askus@novamedmarket.com, or download their free dental marketing guide at www.novamedmarket.com/DPR.

How to make a blog for your dental practice that people will actually read

Being prepared for change, keeping the audience in mind, staying committed to the plan and working with industry experts are four of the essential skills dentists need to get the best bang for their digital marketing dollar.

The Importance of Becoming a Digital Dentist

VIDEO: Secrets from a successful dentist: Dr. Payam Ataii

 The KaVo Kerr Group is a $2 billion global portfolio of 16 industry-leading brands that serves 99% of dental practices worldwide. 