Practice Management

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

Articles

Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.

7 Steps to Creating Dental Practice Videos

Remember the Jim Carrey movie, Yes Man? In it, Carrey’s character is challenged to say “yes” to everything that he’s presented with. Of course, embellishments abound, craziness ensues and he ultimately realizes the value of the word “no.” While this may just be the plot of a fictional Hollywood movie, there’s a lesson here for dentists: Don’t say yes to every opportunity, especially when it comes to dental marketing.

How to "no" your way to dental marketing success

We live in a different world than we did just a few years ago. Now, to reach prospective patients-especially Generation Y patients-dentists need to have a web presence that separates them from all of their competition online.

We live in a different world than we did just a few years ago.

7 quick SEO wins for dental practices

e you ready to scale production and get more of those high-value patients that all
dentists love? Then it’s time to learn about a cutting-edge new patient strategy that no
other dentists are taking advantage of

  

The cutting-edge new patient strategy that 99.9% of dentists are missing

For many dentists, marketing is a dirty word. If you’d wanted to spend your time thinking
about advertisements, returns on investment and conversions, you’d have gone to
business school, not dental school.

Marketing mojo 5 reasons why good dentists can’t afford to ignore marketing

Tom Zaleske is the owner of Matrix Dental Laboratory in Crown Point, Ind., and has more than 25 years of experience in removable prosthodontics. He regularly lectures on providing high-quality service to dentists and, most importantly, to their patients. He can be reached at

Taking advantage of a highly ignored fabrication and marketing tool.

Technique How to create esthetic denture shade guides

Feel free to contact J. Haden Werhan, CPA/PFS, principal and owner of Thomas Wirig Doll, an accounting and wealth management firm that works with dentists. He can be reached at haden@twdadvisors.com or (877) 939-2500.

When it comes to transition or retirement, dentists have several options.
They can sell their practices, find associates or simply throw their hands up and reduce office hours and production until they end up closing shop.

Goodwill hunting: Branding and tax implications

Alitta Boechler is a marketing manager at Sikka Software. She holds a Doctorate of Audiology from the University of Iowa and an MBA from the Jesse H. Jones Graduate School of Business at Rice University.  You can contact her at alitta.boechler@sikkasoftware.com or (408) 359-3014.  For more information about The Practice Optimizer CompanyÂ® please visit https://www.sikkasoft.com/dental/sikka-apps/practice-optimizer-dental/

illing your dental appointment book is an important step in maximizing your revenue.Many clinics may have open spots either unfilled or from cancellations.

Four ways to fill your schedule without blowing your advertising budget

Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is one of the most sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10 percent. He has authored 65 books and over 4,000 articles on dental practice management and marketing. He has been featured in the Wall Street Journal, New York Times, and Time magazine and is the creator of the Levin Group Tip of the Day, which has over 30,000 subscribers. To contact Dr. Levin, visit www.levingroup.com or email rlevin@levingroup.com. 

Word-of-mouth advertising-when one person recommends a product or service to
another-ranks at the top of the list of marketing strategies in terms of cost-effectiveness.
It costs very little yet delivers excellent results.