Practice Management

Articles

Since so many different factors influence SEO, it’s easy to stress over the small stuff affecting your rankings and completely miss huge, underlying issues that wreak havoc over your web presence. With this audit, you’ll be able to identify any major issues holding you back.

Using a practice marketing software to benefit patients and practices

As I’ve said on many occasions, if you want to survive in today’s tough economy, you need to attract new patients and grow your practice.

Baby boomers: An underserved population ripe for dental outreach

I’ve often lamented the fact that dental school teaches us how to diagnose and treat patients, but not how to attract new patients.

Partnerships for patients: Could community groups and businesses help you find new patients?

SmartPractice calendars reportedly afford dental offices yearlong visibility and increased patient loyalty at a low cost.

SmartPractice introduces 2016 calendars

Patrick Goodness is the CEO of The Goodness Company a global healthcare and dental marketing firm. He is one of the most recognized names in dental practice marketing. Dental clinics and labs rely on Patrick for insightful marketing consultation, marketing planning and public relations services. His results-driven approach to marketing has helped dental offices and dental labs transform their brand and dramatically increase sales and profitability. Patrick offers a wide spectrum of marketing and public relations consulting services focused on building powerful branding and dramatically increasing sales. His extensive dental marketing experience, global network of clients and colleagues, and his ability to build and deliver valuable marketing concepts and tools that generate significant results are the reason for his popularity and his leadership in dental marketing and dental practice business development. You can reach him via email at patrick@goodnesscompany.com.

Many established and new dental clinics alike suffer from crippling overhead costs that reduce profits, decrease competitiveness and generate unneeded anxiety.

How to reduce costs, increase marketing and boost profits for your dental practice

Content, content, content. Are you sick of hearing that word yet? If you’ve been looking for ways to improve your dental website’s search engine optimization, you probably are. The fact remains that unique, high-quality content is king, and you’ll have to work on it to see noticeable search engine rank changes.

Dental office dynamics: Four elements of a great phone call

Jana Berghoff, RDH, FAADOM, has managed a diverse selection of dental offices including general/family, dental X-ray facilities, TMJ/facial pain clinics and cosmetic. Seeing the need for experienced clinical staff in computer training, she became a trainer for Patterson Dental. After training close to 500 dental offices, she is now the technology marketing manager with Patterson Dental. Reach her at jana.berghoff@pattersondental.com.

As millennials are becoming more important to our practices, it is vital to understand how and where we can get their attention.

Marketing