Practice Management

Dr. Lou Shuman is the CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator; a venturer-in-residence at Harvard’s i-Lab; the chairman of the technology advisory board at WEO Media; a long-time contributor to Dental Products Report; and the founder and creator of the Cellerant Best of Class Technology Awards.

Ian McNickle leads WEO Media’s sales, marketing, consulting, and business development teams (

). He brings more than 20 years’ combined experience in technology, business development, sales, marketing, and operations. He lectures extensively throughout North America on all aspects of dental marketing and practice growth at dental conferences, study clubs, and continuing education events. In 2019, Ian published his first book, 

Mastering Practice Growth: The Definitive Guide for Growing Your Dental Practice or Dental Group

. In addition, he writes articles on a wide range of marketing and growth-related topics for publications such as 

Dental Economics, The Progressive Dentist

Articles

Search engine optimization is more important than ever. Here are 6 ways to make sure your site stands out.

6 simple steps to great SEO

John Flucke, DDS, is in private practice in Lee’s Summit, Mo. He also serves as chief clinical editor and technology editor for 

® and keeps an active blog filled with thoughts and tidbits on the world of technology at blog.denticle.com.

External marketing may work for some dental practices, but oftentimes the ROI isn't worth the effort. See how internal marketing can be a lot more effective - and much less expensive.

How to use technology to enhance your internal marketing

Dr. Justin Short is a husband, father and practice owner. Dr. Short runs a highly successful practice where he has built his solo-practice around his lifestyle. He currently works nine days a month while staying highly productive. He is the founder of The Lifestyle Practice, where he helps other dentists work less, profit more, and enjoy their life. For more information visit: http://www.thelifestylepractice.com

Why on Earth do we love to give scripts to our team members and then freak out when they freeze on the phone? How skipping the script can help your team members thrive and adapt in a real conversation.

Skip the script: 10 strategies for handling new patient calls with confidence

Why on Earth do we love to give scrips to our team members and then freak out when they freeze on the phone? How skipping the script can help your team members thrive and adapt in a real conversation.

Skip the Script: 10 strategies for handling new patient calls with confidence

Nichole DeMars, DDS, has more than a decade working with patients to create bright, healthy smiles using the latest techniques and procedures. After completing her undergraduate degree in Microbiology from Michigan State University, Dr. DeMars received her Doctorate of Dental Surgery from the University of Detroit Mercy’s School of Dentistry in 2001. During her residency at Loyola University Medical Center, she focused on providing comprehensive dentistry to a wide range of patients, including cosmetics, endodontics, periodontics, prosthodontics, pediatrics, orthodontics and oral surgery.

As is true with all businesses, reputation is everything. Your practice’s reputation is worth fighting for and investing in. You work hard to build up your practice when you first begin in this industry, but you need to work even harder to maintain the reputation that brings you a consistent patient base and exceptional staff.

How to use technology to manage your practice’s reputation

Jay Geier is a speaker, consultant and the president and founder of the Scheduling Institute. He helps his clients reach new levels of success and create a lifestyle they dream of using their practice as the vehicle. He has a unique ability for getting results in a practice by leveraging its current resources with a primary focus on getting the staff to take more ownership, more responsibility and teaching them how to produce results. For more information on the Scheduling Institute programs, call (877) 215-8225 or e-mail info@schedulinginstitute.com.

Let’s face it, even with the ease of the internet, new patients want to speak with a live person. They want to know what to expect, what insurance you accept, how long it will take, etc. So they pick up the phone and call.

One ridiculously easy solution to increase new patients

Alitta Boechler is a marketing manager at Sikka Software. She holds a Doctorate of Audiology from the University of Iowa and an MBA from the Jesse H. Jones Graduate School of Business at Rice University.  You can contact her at alitta.boechler@sikkasoftware.com or (408) 359-3014.  For more information about The Practice Optimizer CompanyÂ® please visit https://www.sikkasoft.com/dental/sikka-apps/practice-optimizer-dental/

As a dentist you regularly interface with your patients and your community, making you a public figure and the target of online and offline discussion. How patients discuss you, in a good or bad light, can be strongly influenced by you and your team. In essence, much of their opinion of you is shaped by how you present yourself and your practice - and whether they agree that you live up to those expectations.

5 steps to building your practice brand

Attrition is devastating to a practice, and not for the reason most practitioners think. Many assume that they are only losing revenue from one patient, and that there is always another new patient around the corner to make up the difference. However, loss of patients not only results in revenue loss but also in added expenses in marketing and onboarding new patients so the practice can maintain patient flow.

5 ways to stop revenue-killing attrition in your dental practice

Dr. Travis Evans graduated in 2009 from Boston University School of Dental Medicine Magna Cum Laude where he earned the Outstanding Achievement & Excellence Award for Patient and Practice Management and was the sole recipient of the Outstanding award in Endodontics. He has a thriving seven-operatory general dentistry fee-for-service private practice in Tualatin, Oregon. Dr. Evans frequently tests and evaluates new dental technology for ADEC, and also participates as a dental expert in legal cases. His office was among the very first to incorporate Schick 33 sensors and Digidoc intraoral cameras.

A harmonious office is a successful office. While we don’t always think of it in these terms, we all strive to create an efficient, cohesive, unified office where each team member works together and every process is streamlined.

Marketing