Practice Management

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

Articles

It’s no secret dentists have come to rely on social media as an integral cornerstone of their marketing campaigns. There’s no better or easier way to reach and engage with your patient base than to post inviting content on social media profiles including Facebook, Twitter and Instagram. However, not every dental team may understand the best ways to do this.

3 ways to set social media goals that work for your dental practice

Today, numerous dentists are still asking the big question, “What does it really take to have a highly successful dental practice in this new economy?” Recently I interviewed Eric Nuss, Director of the Henry Schein Business Dental Institute.

The most innovative, unique way to grow your practice: Part 1

Jay Geier is a speaker, consultant and the president and founder of the Scheduling Institute. He helps his clients reach new levels of success and create a lifestyle they dream of using their practice as the vehicle. He has a unique ability for getting results in a practice by leveraging its current resources with a primary focus on getting the staff to take more ownership, more responsibility and teaching them how to produce results. For more information on the Scheduling Institute programs, call (877) 215-8225 or e-mail info@schedulinginstitute.com.

The author shares seven of the most common mistakes you should avoid while marketing your practice. While these seven deadly sins of marketing likely won’t be your physical undoing, they very well could lead to your practice’s demise if you’re not careful.

The 7 deadly sins of dental practice marketing

Can a practice's digital presence be managed entirely by the dental team? Two experts weigh in.

The Role of the Dental Team in Online Marketing

Dr. Kristine Aadland is a 2006 graduate of Oregon Health Science University. She opened her practice in 2010, and a year later opened Fusion Fitness and Nutrition next to her practice to create a wellness center that encourages whole body health. She is a member of many local organizations including: Vancouver Chamber of Commerce, Hazel Dell Business Association, Rotary, American Dental Association, Clark County Dental Society, Seattle Study Club, and is striving toward her fellowship in the Academy of General Dentistry.

It’s no secret that many patients can be afraid of the dentist. While it’s unfortunate, I’ve found the best way to combat this issue is to educate effectively and communicate well. Communication is imperative not only to making a patient feel comfortable, but it is the foundation on which our relationships with our patients are built.

3 ways to help make communication the priority in your dental practice

Voted one of the "Top 25 Women in Dentistry" by Dental Products Report, Dr. Anissa Holmes has effectively mastered the skill of the use of social media, with a Facebook following of nearly 50,0000 fans. As a practicing dentist, social media strategist, author, podcaster and speaker, Dr. Holmes shows dentists exactly how to create a profitable, thriving dental practice which has motivated, inspired team members and patients who are raving fans. She does this by providing actionable steps to help dentists develop their business culture, systems and brand. Dr. Holmes is the host of the top iTunes podcast, The Delivering WOW Dental Podcast, and is also the author of the book, “Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less!"

So why are Facebook fans so important? Well, there are several reasons. The first, and perhaps one of the most important, is that once you grow a large community of loyal fans, you increase your chances that your Facebook page will be seen. It's all about numbers.

7 simple ways to increase your dental practice's "likes" on Facebook

Tom Zaleske is the owner of Matrix Dental Laboratory in Crown Point, Ind., and has more than 25 years of experience in removable prosthodontics. He regularly lectures on providing high-quality service to dentists and, most importantly, to their patients. He can be reached at

Tom Zaleske explores some of the challenges facing dental labs, and how he thinks technicians can learn to love their careers.

How technicians can REALLY love their jobs

Dentistry is a competitive field. If you want your practice to thrive so that you can enjoy your career and retire comfortably, it’s not enough to go with the flow. You need to take concrete steps to ensure the success of your dental practice.