Practice Management

Articles

Are your current patients talking about you? How can you start getting your current patients to refer more of their friends, family and co-workers?

How to ensure your current dental patients are generating referrals

Mike Garrison has over 20 years of experience in word-of-mouth marketing and sales training, coaching and consulting. He is honored to work with Dr. David Black, the founder and CEO of Pinpoint Dental Consulting as a Lead Consultant helping Dental Practices dramatically increase their external and internal referral results as well as helping Dental Practices prepare and execute successful transition processes. Mike has his own sales consulting and coaching practice (Garrison Sales Consulting) that helps individuals and corporations outside of Dentistry improve their sales results.Mike is the co-author of the New York Times, Wall Street Journal, Amazon.com and USA Today bestseller "Truth or Delusion: Busting Networking’s Biggest Myths." Mike is also a contributing author to the number-one bestseller "Masters of Success."

There is a ton of information out there for the dental professional to consider when looking to increase their favorite type of patient acquisition (referrals), but, very little of it is actually relevant to the unique nature of dentistry. Here we explore three pervasive myths about referrals and how it applies to today’s dental practices.

The 3 myths about getting referrals for your dental practice

Have you ever been invited to a networking event or mixer? One of the greatest challenges that dentists face is making sure that they get effective return on their time investment from choosing to attend a networking event. This article provides a simple and effective measurement system for dentists to use when evaluating whether or not the opportunity is worth the cost.

3 ways to evaluate if you should attend a dental networking event

Mary Beth brings real world tips for thinking beyond the “Front Desk” - placing the practice in the “Perpetual State of Preparedness”. We will explore opportunities that are available (but sometimes hidden) to set your practice apart from the rest. Mary Beth is the CEO/Founder of Dental Support Specialties—Providing Administrative, Phone, Insurance and Scheduling support to practices across the US and into Canada. View more information at www.DentalSupportSpecialties.com.

Almost 100 percent of your patient base/scheduling begins with your phone. Are you fully realizing this opportunity with every phone call? Here are 10 tips to make sure you get the most out of every phone call.

Top 10 strategies to enhance the power of your practice phone

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

Much has been written about marketing to moms, and for good reason. Moms are a powerful demographic, with many dentists considering women with kids their key target. How well prepared is your practice to reach the Millennial Moms in your community?

5 modern methods for reaching moms in your market

Dr. Lou Shuman is the CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator; a venturer-in-residence at Harvard’s i-Lab; the chairman of the technology advisory board at WEO Media; a long-time contributor to Dental Products Report; and the founder and creator of the Cellerant Best of Class Technology Awards.

Ian McNickle leads WEO Media’s sales, marketing, consulting, and business development teams (

). He brings more than 20 years’ combined experience in technology, business development, sales, marketing, and operations. He lectures extensively throughout North America on all aspects of dental marketing and practice growth at dental conferences, study clubs, and continuing education events. In 2019, Ian published his first book, 

Mastering Practice Growth: The Definitive Guide for Growing Your Dental Practice or Dental Group

. In addition, he writes articles on a wide range of marketing and growth-related topics for publications such as 

Dental Economics, The Progressive Dentist

Facebook can be a valuable marketing tool­ for dental practices-if you know how to make the best of it. .

How to use Facebook to successfully market your dental practice

Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is one of the most sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10 percent. He has authored 65 books and over 4,000 articles on dental practice management and marketing. He has been featured in the Wall Street Journal, New York Times, and Time magazine and is the creator of the Levin Group Tip of the Day, which has over 30,000 subscribers. To contact Dr. Levin, visit www.levingroup.com or email rlevin@levingroup.com. 

Every patient-practice interaction represents a chance to motivate and educate patients. Unfortunately, many dental offices haven’t written scripts for these conversations, and significant marketing and customer service opportunities are lost as a result.

The biggest mistakes dentists make: Not scripting all patient interactions

Canadian dentists continue to increase their use of social media to promote their dental practices, according to results from the DIAC (Dental Industry Association of Canada) Twentieth Annual Future of Dentistry Survey.

Canadian dentists set record highs in use of social media and practice computerization

Clarisa Hernandez is a financial advisor for North Star Resource Group. Find out more about her at http://www.northstarfinancial.com/find_an_advisor/clarisa-hernandez/

Jordan Youngblade is a financial advisor at North Star Resource Group’s Denver office.

Eight strategies that have helped dentists maximize their income and reduce taxes, in addition to other expenses. This in return allows additional monies to be working for them and their families.

8 dental practice strategies to keep more money in your pocket

Incorporating videos into your dental practice’s website, social media and online presence can bring big returns.