Practice Management

Renee Knight is a freelance writer and editor who's been covering the dental industry for 15 years. 

Articles

Dr. Howard Glazer explains how Banyan benefited his practice.

How Banyan social media marketing can benefit your dental practice

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

Every dentist in every office across the country has faced a difficult patient situation at one point, and while it may be awkward or even uncomfortable to face, it falls on the dentist – as the top clinician, the business owner and the CEO of the practice – to try and resolve the situation as peacefully and positively as possible.

3 tips for tackling negative online reviews of your dental practice

Dr. Lou Shuman is the CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator; a venturer-in-residence at Harvard’s i-Lab; the chairman of the technology advisory board at WEO Media; a long-time contributor to Dental Products Report; and the founder and creator of the Cellerant Best of Class Technology Awards.

Rosalea Peters is a social media expert for WEO Media, designing and implementing social media campaigns. She graduated from Corban University in Oregon with a Bachelor of Science degree in Education, and taught before transitioning into the dental field. After managing a pediatric dental practice for several years, she joined WEO Media where she has worked in both the marketing and operations departments. Rosalea sits on the Marketing Committee for The Dental Foundation of Oregon, and serves as the social media manager for Cellerant Consulting Group.

Each month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more.

Getting real about social media marketing for the dental practice

Patrick Goodness is the CEO of The Goodness Company a global healthcare and dental marketing firm. He is one of the most recognized names in dental practice marketing. Dental clinics and labs rely on Patrick for insightful marketing consultation, marketing planning and public relations services. His results-driven approach to marketing has helped dental offices and dental labs transform their brand and dramatically increase sales and profitability. Patrick offers a wide spectrum of marketing and public relations consulting services focused on building powerful branding and dramatically increasing sales. His extensive dental marketing experience, global network of clients and colleagues, and his ability to build and deliver valuable marketing concepts and tools that generate significant results are the reason for his popularity and his leadership in dental marketing and dental practice business development. You can reach him via email at patrick@goodnesscompany.com.

Converting a phone call to a sale can be tricky, so here are three tips that can help.

3 tips for closing more patient phone calls

Laura Hatch is an Office Manager that has started and successfully grown two dental offices and is also the founder of Front Office Rocks, a fully comprehensive online front office training program. For more information, visit www.FrontOfficeRocks.com.






Case acceptance is a hot topic in our industry-how to get the patient to want to spend money on dentistry. I have heard so many different presenters teach various different ways to accomplish this.

3 key factors in case acceptance

If you’re not losing patients, why should you work to attract new patients? What’s wrong with the status quo? Many things, says one practitioner.

Can your dental practice survive without new patients?

Success in attracting millennial patients will depend on your ability to adapt your practice to meeting the needs of this affluent and well-educated generation. Here are 5 tips for attracting millennial patients.

5 ways to attract millennials to your dental practice

Ian McNickle leads WEO Media’s sales, marketing, consulting, and business development teams (

). He brings more than 20 years’ combined experience in technology, business development, sales, marketing, and operations. He lectures extensively throughout North America on all aspects of dental marketing and practice growth at dental conferences, study clubs, and continuing education events. In 2019, Ian published his first book, 

Mastering Practice Growth: The Definitive Guide for Growing Your Dental Practice or Dental Group

. In addition, he writes articles on a wide range of marketing and growth-related topics for publications such as 

Dental Economics, The Progressive Dentist

Have you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.

7 things your practice needs to know about the new Facebook business page

Alitta Boechler is a marketing manager at Sikka Software. She holds a Doctorate of Audiology from the University of Iowa and an MBA from the Jesse H. Jones Graduate School of Business at Rice University.  You can contact her at alitta.boechler@sikkasoftware.com or (408) 359-3014.  For more information about The Practice Optimizer CompanyÂ® please visit https://www.sikkasoft.com/dental/sikka-apps/practice-optimizer-dental/

As attracting new patients and keeping the current active patient base robust is imperative for the financial health of the practice, dentists need to know their patient numbers and how those numbers compare to national averages.

The importance of patient acquisition in a competitive market

Nichole DeMars, DDS, has more than a decade working with patients to create bright, healthy smiles using the latest techniques and procedures. After completing her undergraduate degree in Microbiology from Michigan State University, Dr. DeMars received her Doctorate of Dental Surgery from the University of Detroit Mercy’s School of Dentistry in 2001. During her residency at Loyola University Medical Center, she focused on providing comprehensive dentistry to a wide range of patients, including cosmetics, endodontics, periodontics, prosthodontics, pediatrics, orthodontics and oral surgery.

It’s human nature to think of ways to make your life easier. We strive for efficiency, success and satisfaction in many different aspects of our lives. The same goals should be applied to your dental office and, most importantly, considered when you talk with your support staff.