Practice Management

Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is one of the most sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10 percent. He has authored 65 books and over 4,000 articles on dental practice management and marketing. He has been featured in the Wall Street Journal, New York Times, and Time magazine and is the creator of the Levin Group Tip of the Day, which has over 30,000 subscribers. To contact Dr. Levin, visit www.levingroup.com or email rlevin@levingroup.com. 

Articles

Adding a marketing coordinator to your practice can yield dramatic results.

How to drive practice growth with a marketing coordinator

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

The truth about online marketing that all dentists need to know.

4 secrets for successful online marketing

Dr. Lou Shuman is the CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator; a venturer-in-residence at Harvard’s i-Lab; the chairman of the technology advisory board at WEO Media; a long-time contributor to Dental Products Report; and the founder and creator of the Cellerant Best of Class Technology Awards.

Cory Roletto leads the operations team at WEO Media, an award-winning dental marketing and web development agency (

). He brings more than 20 years’ combined experience in technology, business consulting, marketing, and operations. Cory began his career at Intel, where he served as a key member of the competitive marketing team. He received 12 awards at the divisional level or higher while at Intel and many of his engineering and marketing innovations are still used at Intel today. Cory has a BS in chemical engineering and an MBA from the University of Washington.

If it sounds too good to be true, it probably is-so beware these common marketing scams.

The top 5 dental marketing scams

We take a look at 25 ways your practice management software could be saving you money.

25 Ways Practice Management Software Can Save You Money

Productive Dentist Academy (PDA) was co-founded in 2004 by Dr. Bruce B. Baird and Vicki McManus to help dentists increase their productivity. What started out as a few dentists huddled around a conference table has grown into a movement helping thousands of dentists, team members, practices, and communities all over the United States. Being member built and driven, PDA has grown to meet the needs of our industry by providing three productivity workshops annually, multiple private speaking engagements, business development coaching, and full service, in-house marketing including ForeverSiteTM website development, marketing coaching, branding, direct mail, SEO, online advertising and more.

How four staff meetings a month can improve every part of your practice.

How one hour a week can turn your practice from good to great

Every patient has some roadblock that could be preventing him or her from coming into the office. How do you identify these roadblocks, and what can you do about them?

Do you know why patients aren't coming in?

Debbie Seidel-Bittke, is the founder and CEO of Dental Practice Solutions, a leading dental practice management firm. The focus of Dental Practice Solutions is optimizing the hygiene department with a team approach. Founded in 2000, Dental Practice Solutions has worked with thousands of dental practices on a global level. Debbie has been named one of the top dental consultants for more than 15 years by Dentistry Today. She is a highly sought-after speaker for national and state dental conferences. When the hygiene department is optimized the dental practice will have 15-20% immediate growth. This growth is sustainable when utilizing and implementing the systems and strategies provided by Dental Practice Solutions. To contact Debbie visit: www.dentalpracticesolutions.com or email debbie@dentalpracticesolutions.com.

How offering same-day dentistry can have big returns for new dentists.

Same-day dentistry inside the dental jungle

Justin Morgan is The Dental Marketing Guy. He offers SEO to dentists and helps them create stories which promote their dental practice in a way that builds trust, increasing case acceptance, and creating meaningful relationships between patients and dentists through content-driven experiences.

Having an emotional connection to a brand is something which is rare, and storytelling is one way for your dental practice to stand out. Here are the top three ways you can be more personable on your dental website, and attract more patients who trust your clinical recommendations.

3 ways to attract new patients within 3 months

Laura Hatch is an Office Manager that has started and successfully grown two dental offices and is also the founder of Front Office Rocks, a fully comprehensive online front office training program. For more information, visit www.FrontOfficeRocks.com.

We take a look at 6 ways to improve your dental practice in 2017, and tell you what you need to know to make your practice great.

6 ways to improve your dental practice in 2017

Michael Ventriello is the owner of Ventriello Communications LLC, and has been specializing in dental industry public relations and marketing for more than a decade. In recent years, he has been creating social media programs for dental companies and key opinion leaders. He is also the founder and the moderator of the LinkedIn Group “Social Media for Dentistry”. Contact him at Michael@Ventriello.com.

Ever since the earliest days, many social media professionals and do-it-yourselfers have been obsessed with the amount of followers they have on their social media networks-despite the fact that many of these followers are useless. So, why do so many dental practices and dental companies have so many deadbeat followers?