Practice Management

Justin Morgan is The Dental Marketing Guy. He offers SEO to dentists and helps them create stories which promote their dental practice in a way that builds trust, increasing case acceptance, and creating meaningful relationships between patients and dentists through content-driven experiences.

Articles

Three simple steps to simplify SEO for practice success.

Do you prefer practicing dentistry over worrying about SEO? If you’re like most dentists, building links is a task that you’d love to avoid.

3 ways to turn your website into a new patient magnet

Three simple steps to simplify SEO for practice success.

Lisa Newburger, a master's level social worker supervisor, helps audiences find humor in talking about tough topics. Her "in-your-face" style of presentations and writing will make you smile or just shock you into taking some action. Either way, she is very effective at empowering others to reach their goals and feel better about themselves. Her entertaining workshops are available for national and international audiences. Writing for the dental industry since 2010, she uses an alterego (Diana Directive) to illustrate her points in a sarcastic but effective way. Presentations can be scheduled by contacting Lisa at www.discussdirectives.com/dental.html.






Trust can be critical in forming a positive relationship with your patients.

Do your patients trust you?

Dr. Lou Shuman is the CEO of Cellerant Consulting Group, dentistry’s leading corporate incubator and accelerator; a venturer-in-residence at Harvard’s i-Lab; the chairman of the technology advisory board at WEO Media; a long-time contributor to Dental Products Report; and the founder and creator of the Cellerant Best of Class Technology Awards.

Freedom Day USA gives dentists the opportunity to give back to military personnel, veterans and their families.

Make a difference with Freedom Day USA 2017

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

The way practices communicate with patients is changing as technology advances .  

The evolution of patient communication

How can link building grow your practice? Three experts weigh in.


How link building can equate to new patients

How to build on what you already know to create a more dynamic online strategy.  

Online dental marketing 2.0

Robert Elsenpeter is a freelance writer and frequent contributor to Dental Products Report and Dental Lab Products. He is also the author of 18 technology books, including the award-winning Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line. As such, he’s particularly interested in the technological side of dentistry.

How MMG Fusion manages your practice’s online presence, marketing and customer interaction­-all in one tool.

How to take control of your practice with MMG Fusion

Ian McNickle leads WEO Media’s sales, marketing, consulting, and business development teams (

). He brings more than 20 years’ combined experience in technology, business development, sales, marketing, and operations. He lectures extensively throughout North America on all aspects of dental marketing and practice growth at dental conferences, study clubs, and continuing education events. In 2019, Ian published his first book, 

Mastering Practice Growth: The Definitive Guide for Growing Your Dental Practice or Dental Group

. In addition, he writes articles on a wide range of marketing and growth-related topics for publications such as 

Dental Economics, The Progressive Dentist

How generating web traffic-and successfully converting that traffic into new patient leads-can have huge benefits for your practice.  

The power of website lead conversion

Creating the right atmosphere can help patients feel more at ease.