Stan Goff is a Managing Editor with MJH Life Sciences, which includes Dental Products Report, Dental Practice Management, Dental Lab Products, Modern Hygienist, and Dentist's Money Digest. He has covered the dental industry since 1999 and can be reached at sgoff@mjhlifesciences.com.  

Ross and Ventriello Launch PitchIt DDS Investor Presentation Service for Dental Start-Ups | Image Credit: © Ross Communications

The founders of The Virtual Dental Team (VDT) have now introduced PitchIt DDS, an investor presentation creation service specifically for dental start-up companies as well as existing healthcare and technology companies planning to enter the oral-care market.

Veteran dental marketing experts Mark Ross and Michael Ventriello joined forces in 2023 to launch dentistry’s first virtual focus group platform, The VDT, which provides immediate, qualitative feedback on dental product messaging. Now the 2 have launched PitchIt DDS, which is designed to be a complimentary or combined service with VDT.

Ross is the owner and founder of Ross Communications, a leading brand development and marketing agency, while Ventriello i

the owner and founder of the PR-forward dental marketing agency Ventriello Communications. 

 looks to take advantage of the combined 50 years dental product and company launch experience and insights that the pair has to apply to each pitch deck they create on behalf of dental industry founders and start-up groups.

“Dentistry is entering an exciting era of innovation and investment,” Ross says in a press release this week announcing the launch of PitchIt DDS. “However, because there are so many new companies vying for investor funding, it’s more critical than ever for a dental start-up to make a compelling pitch that will stand out from a crowded field and in turn, persuade angel investors, private equity firms and venture capital firms alike to provide the funding needed to propel next level growth.”

Additionally, the PitchIt DDS presentation creation service can be used for the following applications:

“Mark and I have seen many investor presentations during private fundraising dinners and public ‘Shark Tank’ events where the fund-seeking company’s technology may have had a tremendous potential for improving workflows and patient care, but the pitch fell flat due to a variety of weaknesses in research, branding, messaging, design, and delivery,” comments Ventriello. “Although heavily invested in R&D, many dental start-ups fumble when it comes to making the clear, concise, and compelling pitch needed to achieve their fundraising goals. A dynamic investor presentation from PitchIt DDS can help avoid that scenario.”

Widely regarded as the “Dental Product Launch Expert,” Ventriello is an award-winning copywriter experienced in developing strategic marketing communications and public relations programs for game-changing dental products, services, and companies. He is also a published author. For additional information on Ventriello Communications, visit 

 is a leading brand development and marketing agency with more than 30 years of experience in developing successful branding and marketing campaigns for some of the dental industry’s most innovative companies.

Ross and Ventriello are experienced storytellers who know successful brands each have a memorable story. A PitchIt DDS pitch deck will tell the story of your business or technology solution in an unforgettable way, they state.

For more information about PitchIt DDS visit 

https://v-d-t.com/new-pitch-deck-services

 or contact Mark Ross at Mark@RossCommGrp.com.

Articles

Experienced dental marketers introduce service designed to be a complimentary or combined service with The Virtual Dental Team dental product focus group platform.

Ross and Ventriello Launch PitchIt DDS Investor Presentation Service for Dental Start-Ups

Managing Unrealistic Teeth Whitening Expectations. Image credit: © Tierney – stock.adobe.com

Patient disappointment with whitening treatment manifests in many ways. Maybe the patient is subtle, using body language or subconscious signals, like the set of the patient’s mouth when they first see the results or an almost undetectable squint of their eyes.

You can also detect disappointment in phrases like, “Oh, I thought it would look different than this,” or “Is it going to get brighter after I leave?”

Disappointment could also appear in a rant on social media or in a less-than-flattering online review.

Regardless of how you hear about it, disappointment with whitening treatments is never the outcome you want. We explore ways to avoid patient disappointment with whitening treatments in your dental practice.

Expectations and Personality Contribute to Perceived Outcomes

So, what causes disappointment? Disappointment results from many things that happen during treatment.

A 2020 literature review of medical and dental patient-reported outcome measures in the 

 concluded as much. However, the researchers also say if clinicians and their teams can better understand how to manage patients' expectations by giving them information in a clear and timely way, it could help reduce patients’ chances of feeling unhappy about their medical or dental treatment.

Traditional marketing theories agree that expectations are to blame here. The theory behind consumer satisfaction is called the User's Satisfaction Theory. This theory says that even if someone has a good experience with a product or service, they might still feel unhappy if it fails to meet their expectations. This is called Negative Disconfirmation. By contrast, if the experience is better than expected, it leads to Positive Disconfirmation, a flip-flopped scenario where people feel satisfied.

In other words, people form expectations about how well a product or service will or won’t work, influencing how satisfied they feel. The Disconfirmation Model also explains that satisfaction doesn't depend on whether expectations start negative or if the product's performance ends up negative. What matters is the difference between what people expect and what they experience.

Assimilation Theory might apply, too. This theory describes how people try to avoid unhappiness by changing how they see the product. Some might adjust their expectations to match the product or service's performance. Other people might downplay their performance dissatisfaction by convincing themselves it's not a big deal.

In addition to expectations, the personality type might affect how a patient perceives the outcome of their whitening treatment. A 2015 study in the 

 suggests that most people seeking whitening treatment had common personality traits; moreover, they had moderate expectations and were mostly satisfied. The one exception was the extroverts, who were motivated by social inputs. Their personality type affected their satisfaction more than the other participants. Still, the effect of their personality was that they would be more satisfied with the whitening outcome than other personality groups.

The researchers also concluded that people shared common goals in seeking whitening treatment among personality types. People who seek whitening do so to feel happier and less inhibited, improve self-esteem, and increase their successful participation in social environments. Moreover, knowing these goals should direct clinicians in individual treatment planning.

So, How Do You Communicate Proper Expectations?

Sarah Jebreil, DDS, AAACD, says effective communication is crucial for a positive patient experience. She adds that psychology also plays a key role in facilitating this process, as different personalities respond to communication styles in various ways. Dr Jebreil emphasizes tailoring communication strategies to suit each patient's personality type.

Dr Jebreil says most of her patients are happy with their whitening treatments. In her experience, only about 10% are disappointed. She says their disappointment is likely related to the brightness outcome rather than the whiteness achieved.

“Maybe their color does get whiter on the shade guide,” Dr Jebreil says, “but it’s not as bright as they want. That has to do with the enamel they have.”

Dr Jebreil explains that helping patients understand their enamel type's role in the outcome is essential in managing unrealistic expectations before whitening treatments. Patients with inherent prismatic enamel, or translucency that extends from the middle to the incisal edge have limitations regarding brightness compared to a person with translucency only in the lower third.

Before whitening, she explains how these biological limitations affect the outcome to avoid patient disappointment, particularly with those patients whose biology will affect how bright the smile looks. However, she simplifies the message, removing the clinical terms and making it accessible for patients.

For example, she explains that brightness from whitening is affected by the tooth's translucency and draws patients' attention to how the light shows through their teeth at the present shade. She says photos help, too, by giving patients a before-and-after view to compare after whitening.

“We always do a pre-op shade photo and then post-op,” Dr Jebreil says.

Regarding conversations about procedures with patients, it is essential to recognize that what may seem routine to you is usually new and unfamiliar to patients. Intentional overcommunication is key. Reviewing the treatment and including its details can strengthen trust and improve the patient experience. Additionally, clinicians should:

Reconnect with your empathy and compassion by remembering that you went into the field to help people.

Build trust and rapport with patients by communicating outside the typical interactions in the practice with tools like social media.

Discuss with patients what you consider realistic outcomes.

Dentists and their teams can set proper expectations for dental whitening treatments by first understanding what the patient hopes to achieve and guiding them based on expert knowledge. Asking why patients want to whiten their teeth provides insight into their motivation, and having them show their desired shade on a guide helps determine realistic options. It's also essential to discuss the time it might take to achieve results, as some patients may have specific deadlines or cases that require longer treatment.

Additionally, it is crucial to inform patients about the limitations of whitening on existing dental work and plan for future restorative cases. Discussing potential side effects like gum irritation and tooth sensitivity beforehand can prevent negative surprises.

Lastly, patients should be informed about the temporary nature of whitening and the maintenance required. Explaining how diet and beverage choices can affect results helps manage expectations and ensures patients understand how to maintain their whitened smile.

Dr Jebreil also emphasizes to patients that long-lasting whitening effects do not have a quick fix. She wants patients to understand that from the beginning. Moreover, she explains that patient compliance is a factor in the whitening treatment outcome. Dr Jebreil uses the Kör Whitening system, which takes place over 2 to 4 weeks and requires patient behavioral management (e.g., refraining from drinking beverages that stain, like coffee, for 2 weeks and consistent treatments every night). She finds that patients willing to commit the time and energy involved with this system consistently get the best results.

In cases where this pre-emptive expectation management falls short, or the patient thinks the compliance requirements are too much work, Dr Jebreil sees an opportunity to suggest veneers. With veneers, patients can still have the desired value, even if it isn’t possible with their natural dentition or they are unwilling to stick to the whitening program.

“Either you put the time in and get what you want, or you spend the money and do the permanent fix, like veneers. Nobody will get amazing whitening results without following the protocol and putting the time in,” Dr Jebreil says. “The good whitening systems are where you're spending the time and doing it consistently for 2 to 4 weeks to get those nice results.”

Kelvin I. Afrashtehfar, Mansour K. A. Assery, S. Ross Bryant. Patient Satisfaction in Medicine and Dentistry. 

Martin J, Rivas V, Vildósola P, et al. Personality Style in Patients Looking for Tooth Bleaching and Its Correlation with Treatment Satisfaction. 

. 2016;27(1):60-65. doi:10.1590/0103-6440201600127

Managing Patient Expectations: Communication For Medical Professionals

. Forbes Magazine. Published January 25, 2024. Accessed April 5, 2024. https://www.forbes.com/sites/kwamechristian/2024/01/25/managing-patient-expectations-communication-for-medical-professionals/?sh=7d1a98d3778a

Sinclair, L. Managing Whitening Expectations. Colgate. Published July 2022. Accessed April 9, 2024. https://www.colgateprofessional.com/hygienist-resources/patient-care/managing-whitening-expectations

We explore ways to avoid patient disappointment on the back end of teeth whitening treatments by managing unrealistic patient expectations on the front end. 

Managing Unrealistic Teeth Whitening Expectations

Laura Dorr is the former executive editor of DPR's Modern Dental Network and a regular contributing author.

Integrating Oral Health Care into Systemic Disease Management. Image credit: © freshidea – stock.adobe.com

The term oral-systemic health is just a long way to say what it really is: Health. The mouth and the rest of the body are intrinsically linked—a fact that often goes overlooked. Dentistry and medicine continue to march forward on parallel paths that have historically not overlapped, leaving health care siloed into care for the body and the mouth, much to the detriment of overall health.

“Oral-systemic health is probably the most critical missing link in healthcare today,” says Sam Shamardi, DMD, diplomate of the American Board of Periodontology and Implant Surgery. “So many major medical health issues are directly linked to the mouth (and more specifically, to periodontal disease). Having a greater awareness of this within the medical community and greater population would create a seismic shift in overall patient care.”

Many dentists, doctors, and organizations like the American Association for Oral-Systemic Health (AAOSH) want to shift this paradigm. Oral health care is critical to overall healthcare due to the many associations between oral inflammation and systemic disease. However, the traditional mindset (for both patients and clinicians) has been that medical and dental specialties stay in their lanes. Dentists do teeth, and doctors do everything else.

“There isn’t cohesiveness between medicine and dentistry,” says Parul Dua Makkar, DDS, FACD. “Medical insurance and dental insurance are separate, so patients—and some practitioners—subconsciously feel like healthcare and oral health care are different. Groups like the AAOSH are bringing together masterminds of different professions in medicine and dentistry and combining them to make these associations.”

Oral health conditions such as periodontal disease have been linked with numerous health conditions, including heart disease, stroke, cancer, Alzheimer’s, respiratory disease, and more. Oral inflammation, bacterial contamination, and soft-tissue issues are all factors that can affect systemic health. This association with systemic conditions makes oral healthcare critical to health in general.

“The mouth is the gateway to overall health,” says Ellie Campbell, DO, MS, FAAOSH, secretary of AAOSH. “If you don't have proper nutrition and diet, your body cannot fight back. If you have bad oral health, infections, or periodontal disease, that’s all passing through the same bloodstream that goes to your heart and lungs and affects those organs. It’s all interconnected.”

In addition to associations between periodontal disease and oral infection with overall health, the physical structure of our mouths and jaws greatly affects the health of the rest of the body.

“Pathogenic oral bacteria affects so many areas of total health,” says Mike Milligan, DMD, a founding member and board member of AAOSH. “In addition, the structure, posture, and function of our mouths affect the quality of our airways, the way we breathe, how well we breathe and sleep, the oxygen and carbon dioxide levels in our blood, and our overall health.”

Where Oral Health is Being Integrated into Care

For Dr Campbell, learning about oral-systemic health was necessary to improve patient care in her integrative family medicine practice. She had an elderly patient whose blood pressure and cholesterol were managed with medication but was otherwise healthy. Despite this apparent good health, the woman suffered a stroke. Unfortunately, hemorrhagic transformation complications developed, and the woman ended up passing away.

Dr Campbell was troubled by the case. Where had conventional medicine failed and what had caused the stroke when the woman was presumably healthy? She began researching to determine what triggered the event, ultimately learning about the link between periodontal disease, inflammation, and stroke.

“I learned the woman had been complaining of a toothache in the weeks before her stroke,” Dr Campbell says. “Now I understand that I have leading indicators and bloodwork that I can do that can tell me months and years in advance that this patient has an inflammation problem, that their arteries are inflamed, and likely, depending on which markers, it's either a periodontal or endodontic problem.”

Since Dr Campbell began identifying sources of inflammation and the associated underlying root causes in her patients 7 years ago, she hasn’t had any patients suffer heart attacks or strokes.

“Every day we’re hearing about more and more comorbidities,” she says. “This is where I wanted to take steps to eliminate this potential link for my patients.”

Unfortunately, Dr Campbell says, she hasn’t seen an emphasis on this link in many fields outside of integrative medical doctors or biological/holistic dentists. While dentists and doctors are beginning to cross the aisle, the integration is nowhere near where it needs to be.

“The American Dental Association and the American Heart Association both have initiatives on oral-systemic health,” she explains “But I feel like it's mostly just talk at this point; I don’t think it’s been translated into action. There's always an implementation gap whenever there's a new initiative. And I hope that in 2024 and 2025, we'll see more and more doctors become enlightened as they hear these stories.”

Despite the slow adoption, tests, and diagnostics that can identify problem markers are entering the field. These indicators can alert clinicians to issues in both oral and systemic health.

“When people start taking a comprehensive approach, it will shift the mindset away from medicine and dentistry being separate,” Dr Dua Makkar says. “By having open conversations and getting more patients involved in their care, you can help them understand how the two are linked. The holistic approach, where we are doing salivary testing and associating that with a dental exam is where people will start to integrate, and more and more will happen over time.”

This saliva testing is one method that is beginning to close the gap between dental and medical healthcare. Through salivary diagnostics, the antibodies, cytokines, enzymes, and antimicrobials in saliva and blood can help identify underlying pathogens that can cause periodontal disease. These biomarkers can isolate potentially problematic bacteria that could be early indicators of disease, giving time to stave off larger problems before they start. As the availability of in-office salivary diagnostic testing increases, dentists and doctors can easily integrate saliva testing into their routine practice.

Unfortunately, while salivary testing is becoming more accessible in dental practices, that isn’t always the case for patients: insurance often stands in the way. While it may not be overly expensive, the lack of insurance coverage still presents a financial hurdle for many patients.

“The problem right now is that salivary diagnostics that look for oral bacteria are often not covered by insurance,” Dr Campbell says. “So, it takes a motivated, interested patient with enough discretionary income to prioritize their dental and medical health and make the necessary sacrifices to cover those tests.”

Another comprehensive approach to oral-systemic health is the BaleDoneen Method. This method integrates tests (such as bloodwork), oral assessments for periodontal disease, and lifestyle/diet evaluations to assess a patient’s overall risk for cardiovascular disease.

More health care practitioners are becoming aware of the effect of periodontal and apical pathogenic oral bacteria on overall health,” Dr Milligan says. “I have worked with several physicians trained in the BaleDoneen Method of prevention of heart attack, stroke, and dementia, who have an incredible record of preventing these debilitating events. They say they cannot get the results they do without help from a dentist who is aware of and trained in detecting and minimizing the pathogenic periodontal and apical oral bacteria.”

This approach provides a more well-rounded approach to both oral and cardiovascular health. By emphasizing preventative care, periodontal issues can be avoided long before they progress to arterial disease. The BaleDoneen Method is also a critical education tool for patients to help them understand the links between oral and overall health—and that dentists aren’t only examining your teeth but are looking at interconnected systems.

“The mindset needs to shift away from thinking of dentists as cavity hunters,” Dr Dua Makkar says. “When we talk to patients, we need to explain we aren’t just checking for cavities, we’re looking at overall health. I’m taking X-rays because I’m checking for abnormalities. I’m checking your airway, looking for nodes, and screening for oral cancer. Patients don’t know this because it hasn’t been talked about.”

Getting patients to understand these links also opens doors for dentists to educate patients on the importance of nutrition, sleep, and other healthy habits that may typically be associated with body health.

“Some dentists help their patients with lifestyle choices like nutrition, exercise, posture, breathing, and healthy sleep,” Dr Milligan says. “The vast majority of physicians and dentists today are not educated and trained in these areas, but progress is being made, and hopefully many more will become educated and trained. The overall health of our patients will greatly benefit.”

Historically, dentists and physicians have, for the most part, stayed in their respective silos. They treat what they know best, excluding other aspects of the patient’s overall health.

“No one can know everything, so health care providers focus on different areas of interest to them,” Dr Milligan says. “But for maximum overall health for the patient, understanding how oral and overall health interact is extremely important.”

While this is critical in overall oral-systemic health care, it also comes into play in day-to-day treatment. Some patients have conditions that make dental cleanings a risk. For example, it has been recommended that patients with mitral valve prolapses take antibiotics every time they go to the dentist to avoid releasing bacteria into the bloodstream. Many dentists were unsure of what prophylactics and aftercare these patients required. If doctors and dentists communicated better about medical conditions, it would mitigate these concerns.

“When a patient gets an echocardiogram, they don't put whether or not the patient needs antibiotics before dental care at the bottom of the report,” Dr Campbell says. “If you get a knee replacement, there’s no report that says they need to be on prophylactic antibiotics at dental cleaning. If this information was included on discharge paperwork, the patient and the dentist would be educated and could make decisions accordingly. And that’s the sort of interprofessional collaboration we need.”

From a medical standpoint, this communication is just as critical. Many patients don’t get cleared before they go for surgery, leaving surgeons in the dark. Dr Dua Makkar says this could be as simple as noting whether the patient has missing teeth before intubation, or if they have metal fillings before undergoing radiation for oral cancer treatment. Sharing this information between doctors and dentists would form partnerships that not only benefit patient care but also make clinicians’ lives a lot easier.

This transition is beginning, as surgeons and dentists learn more about oral-systemic connections. Dentists are requiring signoffs from surgeons before cleanings, and surgeons are requesting a clean dental bill of health before surgeries.

“I do see more orthopedic surgeons who require a letter of oral health from the patient’s dentist before doing joint replacement surgery,” Dr Milligan says. “I see sleep physicians and dentists collaborating to help patients with UARS and obstructive sleep apnea (OSA). Continuing and growing this is critical. Over time more physicians and dentists are learning about the oral-systemic connections and implementing it in their overall patient care. This process has been slow, but I think it is improving.”

In addition to communication between doctors and dentists, Dr Dua Makkar believes clinicians across the board should be better versed in oral cancer and its potential connections with other systemic cancers. Since different types of cancers can metastasize to the oral cavity, dentists need to know a patient’s medical and cancer history so that the dentist can be vigilant about it. The correlations between systemic and oral cancer are not a one-dimensional story, so multi-dimensional approaches must be taken. To address this, educational opportunities such as the 

“We want to bring together the different facets of medicine and dentistry and how they correlate to oral cancer,” Dr Dua Makkar says. “We look at oral-systemic links, treatment protocols, screening, psychological and nutritional impacts—a comprehensive approach to cancer that clinicians across both fields should know.

While oral health has slowly been introduced into systemic disease management, there is still a long way to go. In addition to dental and medical clinicians collaborating more openly, education and communication need to improve.

“It’s time we begin taking periodontal health far more seriously as a population and medical/dental community,” Dr Shamardi says. “No other area of health care right now can make a bigger impact! Clear communication and teamwork between the medical and dental fields on a high level along with our academic institutions are key to improving integration.”

Before communication is facilitated, clinicians need to be educated about its importance. Integrating oral-systemic health education into medical, dental, and hygiene schools would provide clinicians across the fields with valuable information before they enter the workforce.

“I think a foundation of oral-systemic education should be at every level,” Dr Campbell says. “This starts with the next generation, but I think we all need to participate. Oral-systemic education should be part of the requirements to maintain our licensures.”

Education is critically important because it trickles down to patients. If practitioners don’t understand the importance of oral-systemic health, patients won’t either. And if patients don’t appreciate the connections between oral and overall health, systemic approaches won’t evolve.

“Education of the physicians, dentists, and all healthcare personnel needs to be much better on how the mouth affects the body and vice-versa, as well as the diagnostics and most effective treatment methods,” Dr Milligan says. “The healthcare personnel must understand and believe it and be competent in the diagnosis and treatment before the patient will accept the diagnosis and treatment. Communication with the patient also needs to improve.”

This communication must continue outside of the practice. Dr Shamardi believes that the message won’t make a sufficient impact if patients only hear it from their providers. “We need less bureaucracy and more action,” he says. “There needs to be a major national push to make this topic more of a priority. Cancer and Alzheimer’s receive far more attention than oral health. The irony is that they too are directly linked to periodontal disease!”

“We just need to get the word out,” Dr Campbell says. “We need to start this at the grassroots level and get the information in the hands of consumers. Heart attacks are optional, strokes are stoppable, and dialysis is not your destiny. And all those conditions share something in common: The oral health component. We now have leading indicators, and those things can be preventable. But no cardiovascular prevention program is complete without a medical provider, a dentist, and a hygienist on the team.”

Whole body health is interconnected, and teaming up across concentrations can be key to keeping a patient healthy and happy. 

Integrating Oral Health Care into Systemic Disease Management 

Kellie Nock is the assistant editor for Dental Products Report. She graduated from Kent State University in 2018 with a Bachelor's in Journalism. Kellie enjoys multimedia content creation with a focus on audio and video storytelling. 

5Ws* Central Data Storage. Image credit: © Central Data Storage


Compiled by Kellie Nock // Information provided by Central Data Storage

Central Data Storage (CDS) is a provider of data protection and restoration services tailored specifically for dental practices.

Applicable for any dental practice, CDS operates continuously, ensuring that dental practices' data is protected and accessible at all times, regardless of the time of day or day of the week.

Dental practices handle sensitive patient data and require robust data protection measures to safeguard against loss due to hardware failure or cybersecurity threats. CDS offers a solution that ensures clean data is safely stored and can be quickly restored in the event of data loss, minimizing downtime and enabling business continuity. There are no hidden fees or extra costs.

With features like versioning, 448-bit encryption, deduplication, compression, and compatibility with popular practice management software such as Dentrix, Open Dental, Curve, Denticon, and more, CDS provides a comprehensive and reliable solution that meets the specific needs of dental practices while remaining HIPAA compliant. Encryption is provided by UnisonBDR, ensuring data is safe and secure. Moreover, CDS is designed to seamlessly integrate with the practice's current IT infrastructure. 

Central Data Storage (CDS) offers secure data protection and restoration services, ensuring continuous access to clean data through redundant onsite and offsite storage with encryption provided by UnisonBDR.

5Ws* Central Data Storage

Well suited for Class I, II, III, and V restorations, Stela is a self-cure composite designed for efficient, reliable placement. The material cures starting with the restoration interface, rather than the exterior surface which helps prevent marginal gaps, eliminate postoperative sensitivity, and reduce restoration failure.

This 4-in-1 system is designed to enhance user experience, leading to improvements in diagnoses, patient care, and business growth. A versatile system catering to the diverse imaging needs of clinicians, including full-arch scanning, the CS8200 3D access offers 2D panoramic imaging, CBCT imaging, 3D-object scanning, and optional cephalometric imaging.

The lone surviving 4 seed faces off against one of the two 1 seeds to advance this far. Stela, the innovative self-curing direct restorative from SDI has been seeing solid support throughout the bracket, while Carestream Dental's versatile cone beam solutions has also easily dispatched the competition thus far. Something will have to give as they clash to see who takes their place in the finals.

A light-cured, resin-modified calcium silicate indicated for direct and indirect pulp capping and as a protective liner, TheraCal LC acts as a protectant of the dental pulp, and the hydrophilic resin formulation is designed to create a durable liner.

Designed to form a 270° Seal for ultimate flash control. It is said to provide strong tooth separation yet is easier to open due to the Nitinol drawn-wire nickel titanium that is aligned at the molecular level for superior performance. Designed for more uses, the PEEK ultra-durable reinforcement on the back of the ring allows Strata-G to retain a higher percentage of initial strength for much longer.

Maybe it's because it is the most established product in the field, but 1 seed TheraCal LC from BISCO has marched through the first two rounds without much of an opposition. Now with a spot in the finals awaiting the winner, it faces off against the latest matrix solution from Garrison, a 3 seed that has managed to squeak its way through the first two rounds of voting. Will TheraCal continue to dominate, or will the thus far dormant support for the Strata-G matrix answer the call in the semi-finals?

Quadrant champions have been crowned and now the 2024 Spring Selection features just a quartet of dental products. Which of these will move on to next week's final showdown? Vote now.

Spring Selection 2024 - Round 3: Semi-Finals

The Pathways' Justin Moody, DDS, with Zest Clinical Success Manager Jessica Shivers, RDH. | Image Credit: © Zest Dental Solutions

Zest Dental Solutions and The Pathway continuinge ducation program are teaming up on a strategic partnership designed to elevate restorative dentistry and patient care.

Zest Dental Solutions is the manufacturer of the LOCATOR FIXED® hybrid fixed and removable overdenture solution, while The Pathway is a continuing education program founded by Justin Moody, DDS, that teaches clinicians how to place dental implants with a live surgical component. Based in Arizona, The Pathway’s stated mission is to empower dentists across the nation to hone their skills through continuing education.

The collaboration looks to provide clinicians the opportunity to gain access to a vast array of educational programs designed to elevate clinical skills, expand knowledge base, and help practices thrive.

Zest Education, their educational branch based in Las Vegas, Nevada in the company’s new global education center. Zest's launch of LOCATOR FIXED created a unique opportunity for these world-class educational brands to unite to create a never before seen full- circle restorative dentistry educational offering, the organizations state. 

"We partnered with Zest because of the industry-changing introduction of LOCATOR FIXED. This revolutionary technology changed the game as it utilizes the same abutment for removable or fixed procedures. This creates achievable, predictable results every time," Dr Moody says in a press release.

Tom Stratton, CEO Zest Dental, adds, "Fusing the surgical training available through The Pathway with the overdenture training available through ZestMastership, dental professionals can expect to benefit from the synergies created by this collaboration, gaining access to a comprehensive array of educational programs designed to elevate their clinical skills, expand their knowledge base, and drive practice success. Together, Zest Dental Solutions and The Pathway are poised to shape the future of dental education and inspire excellence in patient care."

Zest Dental Solutions—headquartered in Carlsbad, California—designs, developments, manufactures and distributes dental solutions for a continuum of patient care from the preservation of natural teeth to the treatment of total edentulism.

Dental manufacturer and renowned continuing education provider in the oral surgery and implantology space announce strategic partnership.

Zest Dental Solutions and The Pathway Team Up to Educate Clinicians

New 1.5 Open Sensor from DentiMax Designed for Easy Positioning, Patient Comfort | Image Credit: © DentiMax

The new compact DentiMax 1.5 Size Open Sensor is designed to enhance patient comfort and ease of positioning. The sensor is 11% smaller than its predecessor the Size 2 Open Sensor.

Released last week by DentiMax, the all-new 1.5 Open Sensor is based off years of feedback from dental clinicians, and in terms of size, image quality and price, the company reports that this new digital x-ray sensor has exceeded their customers’ expectations.

 has received high ratings from the independent testing organization, Clinician’s Report (

), which stated that the DentiMax Open Sensor is “competitive with the best systems previously evaluated.” The full report can be accessed at 

Upon reviewing this report, Chad Camac, DentiMax vice president, said, “Being ‘competitive with the best’ wasn’t good enough and so we increased the scintillator from 150 microns to 350 microns and made other changes for an even better, crisper, more beautiful image,” according to the company’s press release.

Correct These 3 Mistakes to Take Better X-Rays

The 1.5 Open Sensor is available for purchase at an initial launch price of $2,999 or through a convenient subscription model at $99 /month. “This revolutionary sensor represents our ongoing commitment to deliver cutting-edge solutions that empower practitioners to provide superior patient care,” Camac adds. 

To take advantage of the initial launch price, interested practitioners are encouraged to contact DentiMax at 844-385-7854 or at imagingsales@dentimax.com.

DentiMax provides imaging technology and software solutions for clinicians, including its x-ray sensors, imaging software, and practice management software.

The company’s compact digital x-ray sensor boasts same high image quality as the Size 2 Open Sensor.

New 1.5 Open Sensor from DentiMax Designed for Easy Positioning, Patient Comfort

Digital dentistry company, UP3D has unveiled its latest innovation: the P55D high-end dry milling machine. Various features are combined in this dry milling machine that aim to make dry milling more efficient. This device integrates precision servo control and all-weather stable production technology, promising 24-hour efficient continuous milling for dental professionals, according to UP3D.

P55D contains a high-speed electric spindle, which when combined with an air-free design, ensures plug-and-play operation without the need for peripheral configuration. This spindle enables up to 60,000 rpm, making it well-suited for hard materials, per the company. 

Added to this, P55D reportedly accommodates a diverse array of materials including zirconia, wax, PMMA, PEEK, composite resin, and soft metals. This versatility, catering to both disc and block specifications, aims to empower dental practitioners with customized solutions to enhance production efficiency. Remote control capabilities are another highlight, facilitated by Millmind software. Intelligent milling alerts and tool life monitoring minimize downtime, maximizing productivity and efficiency.

Structural optimization and an integrated dustproof design are said to significantly reduce maintenance requirements, extending the machine's service life. The larger milling chamber further enhances work efficiency, providing operators with added space for material installation and removal.

This 5-axis machine is indicated for a variety of applications, including inlays, crowns, veneers, and more. To learn more about the P55D, visit the 

With precision, versatile material compatibility, and intelligent remote operation, the P55D from UP3D aims to enhance productivity, efficiency, and creativity for dental labs and practices.

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Uptime Health co-founder and CEO Jinesh Patel discusses the critical role of equipment management for health care providers.

The Uptime Health Story: An Interview with Uptime Health CEO and Co-Founder Jinesh Patel


Hello, I'm Noah Levine, editorial director with Dental Products Report. Today I'm joined by Jinesh Patel, who's the founder of Uptime Health. Jinesh, thanks so much for joining us.

So, I'd love to hear kind of your story and Uptime Health story. Can you tell us a little bit about how your career turned to a point where you started founding Uptime Health?

Yeah, absolutely. So my background is, I'm a biomedical engineer, I got my training at Texas A&M, you can see my little football helmet behind me, I love college football. But I did device design and invention early on, I got my MBA, and then I went into what they call clinical engineering management. And for those that aren't familiar with that, in large health systems, that's the department that takes care of all the equipment, all the repair and maintenance, the vendor management, and then making sure you're working with department leads to understand what they need resource wise to keep their operations running.

So I was the master of equipment, essentially. And because we're in the healthcare setting, we had, you know, a joint commission role, where we had to have a good environment of care. And I was also in charge of that for the equipment side for our buildings. Now, in about 2010, to 2015, we all saw a boom, like where urgent care in surgical centers and outpatient facilities started just proliferating. And just like any other health system, ours around like the 2013, started acquiring a lot of urgent care centers. And, you know, as part of our responsibilities, we got an audit them to make sure that they are doing the right things, taking care of their equipment, and also abiding by the rules of the Joint Commission and that compliance umbrella.

Well, they're small buildings, as you know. And when we went out there, we realized, well, they don't have a great grasp of how to manage their equipment, and it's no fault to them. They're just a lot of doctors and front office people and administrators and people who know how to take care of patients really, really well. But that doesn't mean they know how to take care of the equipment very, very well.

I create the analogy of you know how to drive a car, but that doesn't mean you know how to maintain and repair a car. And that was kind of the mindset of a lot of those individuals. And I thought about it, and I couldn't have myself out there, because I'm too expensive for somebody who only has, you know, half a million million dollars of equipment that doesn't break down very often to be on site. To teach them and train them and educate them on the importance of it also didn't make sense for me to have technician on site. So I looked for a software tool that would automate what I did provide to them, I would say, Okay, if I helped manage equipment and roster it somewhere, is there a tool that does that? If I help them, make sure they're doing the daily, weekly, monthly, quarterly maintenance items and complaints items on there, is there a tool that kind of connects those pieces? If there's a maintenance or plan maintenance or repair that has to be done, is there a tool that can help them dispatch that vendor. So I started kind of writing down all the things I helped coordinate in the big systems, and I would look for a tool, and none existed. And that was kind of my first moment of this world is only going to get bigger. And there are no products right now that help these people manage their equipment.

Being a biomedical engineer, I came with a very biased lens of patient care is a combination of a patient, a provider, and an instrument. There's almost no patient care today that's being conducted without any instrument of some kind. You have a thermometer for your temperature, you have a scale for your weight. So even the most basic data points, you still need something to tell you and now we can give them the CBCTs and x-rays, and sterilizers and everything that effect. So I thought about that as like one of those three variables doesn't exist, you're not really providing patient care or quality patient care. And why are they not treating that third variable of equipment with the same importance they're treating the patient and the provider with?

So we go into this world and if I'm a consumer of healthcare, and the urgent care world and all these local, you know, community kind of style hospitals, I want to make sure the equipment's up and running. And when I'm looking at these people, it's doesn't mean it's always going to be quality. So that got me out of my chair to say, somebody needs to solve this problem. And if it's not somebody else, it might as well be me, because I care enough. And that was the first idea of Uptime Health.

Now fast forward to actually building it. I didn't build this alone, I have a co founder, his name is Bill Olson. Bill used to be the CTO of a company called Accruent. And Accruent was a largest player in the health system space for tools that we use, you know, the big clunky tools that we couldn't give the small locations because they're not trying to live and breathe in the product like we are. They're only trying to be in there for a few minutes and kind of peace out and go to their patient care again. And our tools were purpose built where this is where we live in breed like a PMS system. It manages our day to day, we're always clocking in taking notes and doing everything to that nature.

So he said at Accruent they were also looking at tools for downstream markets, not the big health system, but all the urgent cares and surgical centers and like dental offices that were popping up that also needed a product. He couldn't find one either. So we're talking about a billion dollar company, the biggest in the space couldn't find it, me as this random guy couldn't find it. But we both know it needed to exist. And so we came together to build Uptime Health. And we started in the urgent care world that was close to, you know, our knowledge and understanding. COVID hit around 2020, and we only launched a product in November 2019. And so although we were growing, when COVID hit, we kind of flatlined because no one's buying software, even if we can manage and repair and save ventilators. No one was trying to deploy software in a firefight moment, which, understandable.

So through the peaks and valleys, we pivoted to dentistry, because we realized it's not just medical that needs this. It's anyone who provides care to patients that uses medical instrumentation that's small enough where they don't have somebody like me in their office. And you start writing that list down, it's dentistry, optometry, even veterinary if you think of, you know, animals as patients, med spa, dermatology, the list started actually getting pretty long. And then dentistry is kind of where we landed, because there's just so many locations that we said, let's try this market to see if they have a need. And turns out they did. And that's how we got here.

So as someone who really has seen the landscape of healthcare equipment and the needs that people have both on an on site basis, and sort of from a central hub monitoring perspective, what are some of the challenges that you think the healthcare industry is facing when it comes to equipment management? And, how is Uptime positioning itself to address those challenges?

That's a good question. I think it's a, there is a macroeconomic problem here. And it's one that nobody really talks about. But because we live and breathe it, we care a lot about it. It's actually the number of technicians that are out there to take care of equipment, they have not grown at the same rate, that equipment has grown. So if you think about the number of devices we use, and healthcare has just done this, and the number of people who take care of those equipment has done this, there's a bifurcation. And that means not everyone can get to every problem anymore; the people who are trained and certified to take care of the equipment. Now we compound that with the fact that health care is moving to an outpatient model, which, again, I'm a subscriber of, I love, I'm here for it. But what that also means is you take those 10,000 devices, call it, that used to be in the health system system setting that I used to run, and I would maybe send like a couple of technicians in there that take care of all their stuff, because they used to go floor to floor, room to room, it's pretty highly dense, you know, with that equipment.

Well, now, though, if we're providing the same care in the outpatient setting, those 10,000 devices now exist over 100 locations. So a technician can no longer go floor to floor, door to door to take care of all the problems that exist in that number of devices, they have to go door, drive, door, drive, door. And so we've had a logistical nightmare. And the fact that things break down more frequently in those environments than they do in the health system setting, because people know less about how to take care of them. It's a double whammy. And so not only is there not enough people to take care of equipment, there's just more problems than ever before. And no one's training and educating these people on how to make sure there aren't all these failure events that are treated as critical in calling your technicians and come out here tomorrow, I need you. But they're 20 miles away to another client who had the same problem, which could have all been avoided, had they just had proper maintenance and management against it.

So what does Uptime Health do to solve that problem? We have a tool that tells people how to take care of their stuff. And I guarantee you because we have a lot of clients and a lot of places people aren't doing what they're supposed to be doing. And it's no fault to them. They don't have time, they don't have the knowledge. So our product kind of helps automate as much as it can. It says, you have this sterilizer, you have this chair, here's what you should be doing to those devices daily, weekly, monthly, whether it's for maintenance, to keep it up and running, or whether it's for compliance, to be in line with the rules and regulations of, you know, OSHA, HIPAA, or even just any kind of standards. Because they're finally doing that and having a way to track it, you do see less failure events. So it puts less strain on an already strained labor market.

The other thing we've done is we've created the first marketplace for technicians that exist in the ecosystem. So now what we can also do is if you don't know who can solve your problem tomorrow, you can engage with uptime Health's marketplace to go find a surge resource to get that thing up and running tomorrow.

As I mentioned, you might have your preferred tech, but he's in a town over and he's there all day with an emergency repair, but you have an emergency repair. And that one's keeping your entire office down for a whole day. So now you have to wait for them to get out of their existing problem to come to you and that might be a whole 24 hours. Well, the marketplace like ours. You can say you know what? I'm willing to find somebody who's trained and certified local to me, and maybe they can come take care of my problem tomorrow. And so now we're exposing a secondary labor resource that they never knew about. And because there's a lot of retired people in the technician field, some of them don't mind working part time, they're nights and weekends and you know, getting themselves back in the market. So we're taking retired community, and we're saying, Do you want some work because you're trained and skilled, and there's enough people out there that need you to, but there was just never a mechanism for them to get work for them to be found, without doing although, you know, without building their own business, which is no one's trying to do in a retired fashion. So we're trying our hardest to limit the amount of time there's emergency needs, because they're just doing better maintenance on that labor force. We're trying to supply that labor force now by bringing people from retirement. And lastly, we're working with another organization to build a school, to train dental technicians on how to become technicians and work with the manufacturers to create the first program for certified dental technicians that exists in the market. It doesn't exist right now. But we're working to build that so we can train and qualify new entrants to solve the labor problem. So that's kind of what we're doing.

Wow, that is quite a lot. Now, obviously, you guys have been busy and you yourself, were named as one of the Forbes next 1000 entrepreneurs, which is a significant achievement. Congratulations on that, by the way. But when you get an achievement like that recognition like that, how does it impact the work you're doing the goals you have for Uptime Health, and kind of your day to day,

Honestly, just validates it sometimes. Because I will tell you, it feels like we're screaming at a wall. And when we think when we say that I'm not saying people aren't listening, but I'm saying there's so many problems in healthcare, which we're all aware of. And when I talk about; guys, there's an equipment management problem, it's almost not laughed at, but it's almost like wow, okay, but we also have revenue cycle billing management problems, we have this problem, we have high insurance problems, we have access to health care problems, like the number one core underlying problem there, like, so clinic management, you know, kind of never hits the mainstream media. And the fact that, you know, Forbes recognized what the work we're doing is something as important to the world that kind of gave us that sense of validation of we are on to something and people are listening, even if they're not saying it out loud.

And as we start getting this platform to talk about the importance of equipment management, like I just told you, it's a variable to help providing health care. So it shouldn't be seen as important. The technician problem should be seen as important because it's a direct correlation of these things being up and running. And just making sure people know how to take care of the equipment. So me and you are getting quality health care with quality devices that are always calibrated. There's a lot of things that just get sometimes get ignored. And so I think it helps put passion and power and more importance behind what we're doing. It allows our own team members and new employees to kind of get on that bandwagon and saying, This is a problem I want to solve to. So I think it just gives us some pressure, but it's good pressure. And I like it.

Now you've made the career shift from being an engineer working, you know, in the trenches, so to speak. Now you're a CEO running a company you helped create, how do you take your experience while you're running a company help kind of foster the culture of innovation and collaboration that can bring more success to Uptime Health.

I'm of the mindset right now that for us to win, others have to win around us too. And that means people have to just adopt a new technology world where they're trying software's or deploying automation. Sometimes there's a hesitancy to do that. So to have other companies like ours that just exist and say, "Hey, we're doing cool AI on this, we're doing better RCM management through automation and AI." I love to see other people when and see what I can do to support them, whether it's giving them my lessons learned of how to break into dentistry, giving them my lessons learned about the early struggles and where do you go for what information and who do you talk to making the introductions I can. I really try my best to either advise uplift or just be a supporting cast member in their journeys as much as I can, because like I said, if if we break into the mindset of adopting technology, it's just a good thing to do for the future, where technology needs to get adopted to so that barrier to entry kind of gets less than that helps us but it helps them and I'm here for that right now.

One of the things that's happening in the dental space is some consolidation, especially on the practice management side, we've seen the rise of group practices and DSOs. I would imagine that that is something that would work in the favor of what you're trying to do at Uptime Health. How has Uptime Health been engaging with the dental industry and the group practices that seem to be on their way to being the norm in the US dental industry?

Yeah, I would say that that's our primary client base right now. And it's because it's an easier way to adopt a product like ours. So we've been riding that wave and we're happy to be riding that wave. And it's really creating a better product because we get the feedback for what works for many practices, it will always work for the individual practice. But I will say the reason we started there, group dental, or multilocation dental organizations because some like to be called GPOs, some don't. But they kind of operate in some sense the same way. If you own multiple locations or manage them, you can't be everywhere all at once.

As a single dentist office owner, you might see all of your equipment, you might see what's broken, you might see what's going on and feel like you're kind of on top of it. Because you see it every day. When you manage multiple sites you can't do that anymore. And you can't feel confident that you know exactly what's going on across all locations. And if you start standardizing you know, what is called, you know, risk mitigation or compliance across every one of your locations, we're going to always do our spore samples, once a week, we're going to flush water lines every day using this product, we're going to check our compressor filters, or vacuum filters, once a month, whatever it is, you try and create a standard. It's hard to enforce that without a tool like ours. So we're a sense of standardization for DSOs, or group multilocation owners.

We also then help them understand what they own, because a lot of times when they acquire practices, they have a sheet that says here's an asset evaluation of what we just did. But then it gets filed away, because it's a hardcopy piece of paper, it's an email, and they're never going to look at it again, you put it into our tool, now it can tell you how many CBCT do you have, how many sterilizers, what make what model, what category, what brand. And then they can start really standardizing. I didn't realize we had a lot of, you know, Model A sterilizers, and based on the product of Uptime Health, it looks like that fails the least compared to the rest of them. So the next time we need to buy them, let's buy Model A. And so like we allow some data management that they never had before, and allows them to say yes, faster.

The other thing is, because people are using our tool to dispatch service and track management maintenance of it. We have analysis for failure rates, how old the machines are, how much they cost to repair and replace, how much they depreciate on your books. And we analyze all of that we give you capex forecasting. So imagine your multiple locations, you can you can with a click of a button, see how many chairs, sterilizers CBCTs am I gonna buy in the next quarter, based on data. Not based on people yelling. Not based on what looks old. It's really based on data. And then they can go really take that, call it to the purchase order to their distributors and try and get a better price for it.

So now they're really leveraging their buying power, which is what they talk about when they buy in these organizations. So our product is really a tool in those guys tool belt, but a single office, we're still today a nice to have because there's still an education hurdle where we have to get over the fact that somebody who sees everything in their dentist office every day actually doesn't. But you can't convince them of that, you know, you have to be an early adopter of technologies. You're really when we use our product over there.

Now looking forward, what are your long term goals with Uptime Health? And how do you think that Uptime Health can have an impact on transforming the future of healthcare?

Yeah, Uptime Health is here to make sure that we're a good steward in the whole healthcare ecosystem. We're looking to be a good middleware product for a lot of people to benefit. So right now, as I mentioned, we have a product that really speaks to the DSOs in any kind of actually, medical practice, we have urgent care clients, we have veterinary clients, to optometry clients. Again, as long as they own medical equipment, the problem is the same. And if the long they don't have somebody like me on staff, they need our product. And what I see is having a tool that lets people know what they own, how to take care of it, creating a good enough ecosystem of technicians to be able to repair things almost immediately when they can, allowing tools that have IoT capabilities, which we're already doing today actually integrate to our products.

So if the device itself says, Hey, no, I have error code 123. Well, we've worked the manufacturer to say, you know, that can be solved with the reboot exercise, you don't have to waste your time, money and energy calling a technician out there just to click on and off again, to solve the problem. I will create a task in our product and just assign it to you and you do it, it's solved, you're back up and running, you're not wasting money or time. Or if it's error code, ABC and it says component malfunction. We can dispatch a technician with the right part in hand, the component with the part number, saying bring this with you the first time you're out there. So it's a first time fix versus them going there seeing the problem saying let me go back to my shed and grab that part. And I'll be back tomorrow. Well, that just added to truck rolls and 24 hours of downtime. So it's a waste of time for you and a technician sort of creating an integrated world where we can actually facilitate and automate maintenance management as well as how things are doing and proactively get ahead of problems.

So we see something trending through data analytics of that tool in the wrong direction. Let's get that thing out of here. Let's replace it before it becomes a catastrophe. You know, so like these are all the things that we can do with that automation. You know, the data side of things if we can predict whenever you need your next device because we're doing repair replacement scores, we're gonna help facilitate that. We want to make sure that we're working with your distributors, your preferred vendors of choice to say, Uptime Health is saying I need a new sterilizer. Well, great, here's your vendors, here are the sterilizer options that are kind of good replacements for what you got. One click Buy, get it in your office, we're up and running again. So we want to basically own and automate through product and middle awareness, the purchase service and disposition event of medical equipment, but not just in dentistry, you know, urgent care, surgical, optometry, veterinary we, we just want to be seen as that standard tool of choice for the third party knowledge of how to take care of your equipment.

Now I know one of the newer innovations that Uptime Health is bringing out is called the Universal Device Hub. And I'd love if you could tell me a little bit about what is the Universal Device Hub. and what is it designed to solve.

So it's really integrating to the equipment I just talked about a second ago, it really what we're trying to do is be a universal hub. What that means is is agnostic to any manufacturer, or distributor, or whatever you have. So we want to be able to work with all the chair manufacturers, all the sterilizer manufacturers, all the CBCT, you know, you name it, we want to work with all the manufacturers that have connected equipment, and put it into our product. And we call that the Hub. And the reason it's universal is it's we're not exclusive. We want anyone who has this kind of technology to come into our tool, because one of the things that we've learned is smart equipment exists, it's not new. But the reason people don't engage with it enough is each manufacturer comes out with their own app. And nobody really standardizes their entire practice on one manufacturer. So if I have manufacturer A, B, and C and D in my location, I need app A, B, C, and D, to figure out what's going on how to maintain these things. And people are already burdened with enough software, they're not going to engage with this one either. Because again, talking about is is top of mind for people. Not really, unless you're a DSO right? Now, we're kind of a multilocation organization. So they're seeing a lot of pushback on people just engaging with these apps and the the advantages that can really provide to an actual office.

So we've been telling people is, let's be the Google Home of the dental office, let's make sure that if there is connectivity, we do it in a single pane of glass that they're already using for compliance and maintenance and dispatching so we're not asking you to log into something else. And because our product can dispatch and create tasks, we can automate action, at the same time, no ago, click the on off button, or actually no request service with this part number, you know, like it will automate all of that. So that's the Universal Device Hub is it's a place any manufacturer can connect to, to really provide benefit to the clients that are using uptime health,

What are some of the challenges you've faced in bringing this type of universal connective solution to the market?

I think there's always early hesitation. You know, when people think about building the IoT package, those apps and everything else that they're doing at the manufacturer side, they've invested a lot of time technology and resources into making that world happen. And if they see a product like ours come along and say, well, we want to tap into your feed there, they're gonna say, Well, why don't we just spend all these resources for or no, we built it perfect for our stuff. We're fine. And I think it's this initial moment of letting them know we're not here to change all of that. We're here to work with what you've already built to make it even more useful to your users. Because going back to the fact that no one's engaging with your apps, or not engaging with them enough, where you feel like you're getting the value back about an investment, we might be able to help you turn that tide, because now they're engaging with it. They're getting the data, they're automating it. So there's just initial trust burden. I think once they've worked with us enough, they've talked to us enough, they've got over the fact that we're not trying to compete with them, actually, we're trying to bolster their brand in the eyes of their clients. Because imagine, you know, you own a, Product A or product B, you know, this or that. And I'm trying not to name names just to make sure I'm being you know, very agnostic here. And then you say, Well, you know what, they already integrate uptime health, too. I might go with product AMB, because it's already in the single pane of glass I want to live in. And I can make sure that that product A or B is always up and running and always doing its best job because I'm managing it through this tool as well.

So we're making sure that their products are never breaking down in his office is always having a good reputation as much as we can. So it's really once they realize we're here to meet good actors as much as we can be. Then we're starting to get all the wins. And that's why we really have products today and vendors lined up to start integrating with us.

So we're, we're excited. There's a lot of early just, you know, maybe fear or just non trustworthiness, which is completely understandable. But I will say the dental industry is this phenomenon, the fact that when they see something that they believe will actually support and benefit a dentist owner, especially the manufacturer, they're going to do it and that's why they're signing up with us today.

Well, wonderful. Well, Jinesh Patel Is there anything I haven't asked you about that you think people should know about Uptime Health and what you're bringing to the healthcare industry?

Oh, no, I think I just leave people with the message of new products and tools and technologies. We're here to help support and automate your life as much as we can, and if we're not doing that we're not doing our job. We build products with our clients, so every feature or function you see in our tool was actually born out of the idea of a client of ours, because we want to build with our users. We're not trying to build something and say, this is what you need to use. We're trying to say you've told us this is the problem, here's a solution we've created to hopefully solve that problem. So I think when you engage with us or other vendors that are kind of new technology, treat him like that, because we're actively listening and I think we're all gonna make the world a better place, truly. I know that sounds altruistic, but I honestly believe the vendors I've seen in the dental space are really looking for what's going to benefit the dental office.

Wonderful, thank you so much for joining us and for sharing your and Uptime Health's story.

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Uptime Health co-founder and CEO Jinesh Patel discusses the critical role of equipment management for health care providers and the many challenges providers face when it comes to ensuring everything will be in working order when it's needed. With his colleagues at Uptime Health, Patel is creating solutions to help dental and medical practices automate and streamline their equipment maintenance and management.