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When it comes to growing your hygiene revenue, there is one common theme many practices miss asking themselves: “Do we need to add more hygiene time?”
When it comes to growing your hygiene revenue, there is one common theme many practices miss asking themselves: “Do we need to add more hygiene time?”
Week after week, we have doctors contacting us asking how they can grow their hygiene revenue. They feel stuck, as the productivity of their hygiene team is stagnant.
Increasing the productivity of your hygiene team is always something that should be considered, all within the confines of comprehensive patient care. Often many offices are not looking at the patient demand in their practice. In other words, how accessible is the hygiene schedule in the practice. Are your hygiene schedules full and booked out for weeks and weeks on end?
Related reading: 7 traps that are destroying your hygiene schedule
If you are looking to increase your hygiene revenue and grow your practice, you may need to consider adding more hygiene time. But, when should you do this? Here are some questions you should consider:
Most practices fear adding more hygiene days believing they may dilute their current hygiene schedule with the same amount of patients stretched over more days. Yet, if you wait too long to size your hygiene schedules you may risk losing patients. Patients feed the growth of the practice, and we want to be sure we are providing access to them. Therefore, timing is everything.
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Here is a simple rule of thumb that we work by with our clients:
If your hygiene schedules are booked out more than two to three weeks for new patients, scaling/root planing and recall, then you need to add more hygiene time. This does not mean adding a full-time hygienist to your team. Instead, we recommend stepping into the added hours.
Consider asking someone on your team to expand their hours. This will eliminate the need to recruit in a new RDH.
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