OSAP Unveils New Name and Logo as it Rebrands to Assn. for Dental Safety

Dental professionals have long associated “OSAP” with safety. Now, with a new name and a new logo, the organization is rebranding to further emphasize its goal of safety.

The Organization for Safety, Asepsis and Prevention (OSAP), the leading organization dedicated to ensuring every dental visit is a safe visit, just unveiled its new name: Association for Dental Safety (ADS). After careful consideration, the organization has decided to refresh its brand identity to reflect better its values, vision, and commitment to its members and stakeholders.

The new name, Association for Dental Safety, encapsulates the essence of the group’s mission and aspirations for the future.

"Our decision to rebrand to ADS represents an exciting milestone in our 40-year journey as an organization," Michelle Lee, CPC, ADS Executive Director, says in a press release. "As we continue to evolve and grow, it's essential for our brand to resonate with the diverse dental community. We believe that ADS captures the spirit of who we are and signals our dedication to patient and provider safety, science-based learning, integrity, competent community, and collaborative leadership."

The rebranding process involved extensive collaboration with stakeholders and branding experts to ensure that the new name accurately reflects the association's core values and strategic direction, ADS explains. The association is confident that this change will strengthen its position as an infection prevention and safety leader within the dental community.

ADS is introducing an updated logo and visual identity along with the new name to complete the rebranding process. The new logo includes a shield symbolizing strength, protection, and reliability; the floating stars convey insightfulness and forward-thinking.

ADS is keeping the OSAP green and introducing dentistry's trademark purple, which conveys compassion, purpose, and inspiration, according to the press release. Members can expect a seamless transition, with all existing benefits and services remaining unchanged, the association states.

"We are excited to embark on this new chapter as ADS," adds Lee. "Our commitment to empowering our members, driving innovation, and advancing infection prevention and safety remains unwavering. We look forward to continuing our journey to keep people safe with renewed energy and enthusiasm under our new identity."

ADS invites members, partners, and the broader dental community to join in celebrating this significant milestone. More updates and announcements are planned as the association transitions to the new brand identity over the next few weeks.

Founded in 1984, the Association for Dental Safety (ADS), formerly known as OSAP (osap.org), is the only dental membership association for oral health care professionals that focuses exclusively on dental infection prevention and patient and provider safety. ADS helps operationalize dental infection control and safety laws, regulations, guidelines, standards, and best practices to ensure every dental visit is a safe visit.