Practice Management

Articles

Experts will come together in this event to share strategies and tips for today's practice owner.

The 2018 Future of Dentistry event will feature a variety of experts

The Journey to Better: The Top Areas That Must Be Addressed

Lisa Newburger, a master's level social worker supervisor, helps audiences find humor in talking about tough topics. Her "in-your-face" style of presentations and writing will make you smile or just shock you into taking some action. Either way, she is very effective at empowering others to reach their goals and feel better about themselves. Her entertaining workshops are available for national and international audiences. Writing for the dental industry since 2010, she uses an alterego (Diana Directive) to illustrate her points in a sarcastic but effective way. Presentations can be scheduled by contacting Lisa at www.discussdirectives.com/dental.html.

The thought of advancing your career may seem overwhelming, but there are some simple steps you can take to position yourself for success. 

5 ways to advance your career in 2018

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

These proven strategies are designed to give your marketing plan a jump-start in the new year.

5 Things you need to know about dental marketing in 2018

5 things you need to know about dental marketing in 2018

Adam Smith got his start in the dental industry working for a company called Dental Intel. He was their first data analyst and worked with hundreds of dentists in his time there. He loved analyzing and problem solving with the dentists he was able to interact with. He bought into Oxford Dental Care and parted ways with Dental Intel, although Oxford Dental Care still uses them. 

Why a marketing strategy is crucial for your practice

Angus Pryor is founder and CEO of Dental Profit System, a full-service marketing agency in New South Wales, Australia. He is also an international speaker, author and host of "Marketing Monday."

Delivering good marketing messages can give your patients valuable information – and bring your practice more business.

How to create a captivating email campaign from scratch

The editors of DPR pick the products that moved the needle this year. 

Top 50 products of 2017: Part 2

Daryl Johnson is the founder of Frontier Marketing (https://www.frontiermktg.com), a Premier Google Partner and BingAds Partner advertising agency located in North Texas. Daryl holds all six certifications in Google AdWords and is BingAds accredited. He focuses on providing strategic direction for clients and has deep industry experience in healthcare and technology. 

Pay-per-click advertising can prove to be a cost-effective tool for your practice. 


How to increase your digital ad leads with laser-focused customer targeting

Andrea Ladera is a copywriter forÂ My Digital Dentistry (www.mydigitaldentistry.com), a dental internet marketing and web design company in sunny Arizona. She enjoys helping local businesses drive leads through compelling copy and optimized pay-per-click campaigns.

These days, having a practice website isn't enough - it has to stand out.

Is there such a thing as a dental practice without a website these days? The answer is probably yes and knowing the power of the internet, dental practices with websites have a leg up on those who don’t.