Practice Management

Articles

Showcasing this year's winning products and the impact they're making on the industry.

Introducing the 2018 Cellerant ‘Best of Class’ Technology Award winners

Adam Smith got his start in the dental industry working for a company called Dental Intel. He was their first data analyst and worked with hundreds of dentists in his time there. He loved analyzing and problem solving with the dentists he was able to interact with. He bought into Oxford Dental Care and parted ways with Dental Intel, although Oxford Dental Care still uses them. 

One owner reflects on how dentistry is changing and how other owners can grow their practices in the midst of it.

The keys to practice growth

Facebook can be a powerful tool for attracting more patients to your practice. Learn how to take advantage of it.

How to use social media as free advertising

Patient interactions should involve your whole office, from the decorations to the staff.

How to increase case acceptance with preconditioning

When the market is already saturated, how do you make your practice stand out?

How to attract new patients

Justin Morgan is The Dental Marketing Guy. He offers SEO to dentists and helps them create stories which promote their dental practice in a way that builds trust, increasing case acceptance, and creating meaningful relationships between patients and dentists through content-driven experiences.

3 keys to your success in finding the right marketing firm for your unique goals.

Are you tired of hiring bad marketing agencies?

Exploring the future of cutting-edge technology and what it will mean for the dental industry. 

The true science fiction of future dentistry

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

If you're not marketing toward a specific audience, you might be wasting your time.

The 3 ideal types of patients you need to be attracting

ProSites delivers innovative dental website design and online marketing solutions that help professionals achieve measurable practice growth. Their comprehensive suite of solutions includes ready-to-go and custom website design, search engine marketing, social media management, automated patient communications and pay-per-click solutions. Trusted by over 14,000 dental, medical and professional practices, ProSites is endorsed by 11 state dental associations, a five time honoree on Inc. 5000's list of America's Fastest-Growing Private companies and a 2015 and 2016 Dentaltown Townie Choice Award recipient. To learn more about ProSites, visit the ProSites Blog, LinkedIn, and ProSites Resources. To reach a ProSites representative, call (888) 932-3644 or visit www.ProSites.com.

Knowing how your dental marketing habits compare to other practices can highlight new ideas to try, show you were to focus your efforts and where dentists are finding success.

How do your dental marketing habits compare to other practices?

Dr. Roger P. Levin is the CEO of Levin Group, a leading dental management consulting firm. Founded in 1985, Levin Group has worked with over 30,000 dental practices. Dr. Levin is one of the most sought-after speakers in dentistry and is a leading authority on dental practice success and sustainable growth. Through extensive research and cutting-edge innovation, Dr. Levin is a recognized expert on propelling practices into the top 10 percent. He has authored 65 books and over 4,000 articles on dental practice management and marketing. He has been featured in the Wall Street Journal, New York Times, and Time magazine and is the creator of the Levin Group Tip of the Day, which has over 30,000 subscribers. To contact Dr. Levin, visit www.levingroup.com or email rlevin@levingroup.com. 

Patients seem to hop from practice to practice, so how do you make sure yours stands out?