How to rapidly communicate with your patients [VIDEO]

The second video interview in a series on social media with Dr. Edward Zuckerberg, the dentist dad of Facebook Founder Mark Zuckerberg, offers insight focusing on how social media platforms can affect your dental practice.

Jim Higgins, CEO of Solutionreach, asked Dr. Zuckerberg to elaborate on a specific positive patient experience that can be attributed back to social media.

Related:Dr. Edward Zuckerberg: "Jump in social media marketing early" [VIDEO]

"Social Media applications like Facebook give you a real-time, current presence and a way to broadcast things like a new associate," explained Dr. Zuckerberg. "The challenge there is getting them to like your business page and now you have a willing body of clients who are open to receive your real-time messages."