the DPR Editorial Team

	Nominations are now open for the 2016 installment of the Top 25 Women in Dentistry, named annually by Dental Products Report.

 will once again unveil the Top 25 Women in Dentistry. We will be profiling these awesome women in our September 2016 issue ... but we need your help to know who the top 25 women are.

	Be prepared to write three to five sentences (minimum) on why this fantastic female deserves to be recognized.

	As in years past, we are looking for nominees in five categories:

	· Clinical or administrative dental team members (hygienists, assistants, office managers)

	· Researchers and educators (including KOLs, speakers, lecturers, trainers, etc.)

	· Industry (CEOs, marketing executives, sales reps, etc.)

	Please note that nominations will be accepted until 11:59 p.m. Eastern time on Friday, June 10, 2016.

	To check out last year's edition of the Top 25 Women in Dentistry, 

HOT READ: How the role of women in dentistry has come a long ways

Articles

Nominations for this year's Top 25 Women in Dentistry will be accepted until 11:59 p.m. Eastern time on Friday, June 10, 2016.

Nominations now being accepted for the 2016 Top 25 Women in Dentistry

	Dentists around the country are saying good things about Calibra® Universal from DENTSPLY Caulk.

	Among the benefits of the product, dentists can now benefit from the swiftness of tack curing without the stress of overcuring. Calibra Universal offers a wide tack cure window of up to 10 seconds and an extended 45-second gel phase, which is said to provide dentists the ability for a more thorough and effective cleanup. The material also is formulated to deliver optimal strength and esthetics.

	“Calibra Universal Self-Adhesive Resin Cement is the ultimate cement. It is easy to use, fast, and simple to clean up. I can simply take the crown or veneer from my assistant who has preloaded it with the Calibra cement, and put it to place. My assistant tacks it in place with five seconds on each side. I then pick off three or four big chunks of overflow and head to the next room. The assistant does the final set and dismisses the patient. Our patients love it. It is fast, and they don't have to experience all the interproximal ‘picking’ that they did with our old cement. Easy for the doctor, easier for the assistant/hygienist, easiest for the patient. It's a no brainer!” – G. Cochran, DDS, Napoleon, Ohio

See this and other products named as the top chairside products of 2015

	“Calibra Universal cement has been a great addition to my practice. It has all of the desirable properties of my former self-adhesive resin cement such as excellent bond strength, minimal sensitivity, and dual-curing. Calibra Universal cement does not have the undesirable characteristics of my former cement such as the anxiety caused by a fast and firm spot curing phase that would often make it difficult to remove all excess cement. Calibra Universal cement allows for a generous spot curing and has an extended gel phase that makes clean up quick, easy, and predictable every time.” – W. McBride, DDS, Dubuque, Iowa

HOT READ: Tips on hiring in the dental practice

	This video below demonstrates a full procedure and proper technique when using Calibra® Universal for a dental restoration. To learn more about the product, 

Among the benefits of Calibra® Universal from DENTSPLY Caulk, dentists can now benefit from the swiftness of tack curing without the stress of overcuring.

Learning more about Calibra® Universal from DENTSPLY Caulk

	AdDent has introducded a new Multi-Tray for the Calset Composite Warmer.

	The Multi-Tray holds a composite dispenser, four compules, two composite syringes and warms two finishing instruments. It fits conveniently on top of the Calset heater base. 

	The top tray can be purchased separately for current Calset owners or as a complete kit with a new purchase. An extensive list of research articles on the advantages of warming composites can be found at 

	For more information, call AdDent at (855) 211-3413.

AdDent introduces new Multi-Tray that holds a composite dispenser, four compules, two composite syringes and warms two finishing instruments.

AdDent introduces new Multi-Tray

	iLumi Sciences has introduced a new fiber optic post system that the company claims is predictable and saves time for the clinician.

	The new-generation fiber posts with dentin-like elasticity reportedly have more than five times more radiopacity and unparalleled light transmission, allowing “total internal reflection” deep down the root.

Tech Geek: Tips for performing a root canal

	It also provides a durable restoration and saves curing time on a one step post and core build-up. 

HOT READ: A new toothpaste that can rebuild teeth?

	For more information, call (877) 854-5864 or send an email to 

The new-generation fiber posts with dentin-like elasticity reportedly have more than five times more radiopacity and unparalleled light transmission, allowing “total internal reflection” deep down the root.

iLumi Sciences introduces new post system

	Dr. Lou Shuman believes he has created a new business model that can help both dental professionals and the dental industry. Now he’s ready to unveil Cellerant Consulting Group and what it can do.

, Cellerant has brought together leading businesses and experts to provide client companies what he describes as “unique resources to grow their market shares.” Cellerant will offer diverse resources to its client companies that include product evaluation, product development, marketing, branding, CE sponsorship, and lead generation.

	Upon finalizing goals and objectives through consultations with Dr. Shuman, Cellerant client companies have access to Dr. Shuman’s consulting expertise and the Cellerant’s diverse roster of partner businesses. Cellerant’s goal is to create a seamless and unified consulting approach that is a first of its kind in the dental space.

Product research, development, and evaluation

	In addition to partner companies, Dr. Shuman has brought together leading voices in dental product evaluation as chief development officers for Cellerant. The team includes:

	Dr. Paul Feuerstein, technology editor for 

	Dr. Marty Jablow, “America’s Dental Technology Coach,” in private practice in New Jersey

	Cellerant began meeting with potential clients at the 

	“I am humbled by the response to our launch at Chicago Midwinter. In two days, eight companies moved forward to become Cellerant clients,” Dr. Shuman said. “Cellerant is providing dental companies proven resources and expertise to accelerate growth and develop dentist-focused, relationship-driven services that help differentiate them from their competitors."

Upon finalizing goals and objectives through consultations with Dr. Lou Shuman, Cellerant client companies have access to Dr. Shuman’s consulting expertise and the Cellerant’s diverse roster of dental partner businesses.

Dental technology leaders join forces as Cellerant Consulting Group

	At the recent CDS Midwinter Meeting in Chicago, Essential Dental Systems (EDS) debuted a new endodontic irrigation solution.

	Irritrol is a single step disinfecting endodontic irrigation solution, used as a final rinse after sodium hypochlorite. The solution effectively disinfects, removes the smear layer, and is gentle on dentin. This single step solution is formulated to efficiently remove the smear layer less aggressively than conventional irrigants, therefore causing less demineralization of the dentin. 

Related reading: 5 reasons to buy EDS Ultrasonic Tips

	By incorporating this single step solution from 

 into your practice you reportedly will work faster, smarter, and more cost effectively. Users can save time and money over using EDTA and Chlorhexidine sequentially

	For more information on EDS products, visit 

Irritrol is a single step disinfecting endodontic irrigation solution, used as a final rinse after sodium hypochlorite

EDS announces Irritrol disinfecting endodontic irrigation solution

	Water Pik, Inc. recently announced at the Chicago Dental Society Midwinter Meeting the introduction of the Waterpik

 ClearView Sectional Matrix System, including the uniquely designed Waterpik

	The unique hourglass shape of the ClearView Ring creates 25% more access and visibility of the site, for outstanding restorations with tighter contacts.  Plus, the ClearView Ring shape retains its strength with up to 35% more tooth separation force over time, for consistent and predictable restorations. The innovative gripping tines are designed to eliminate “spring-off” and to reduce flash.

Related reading: Preparation rules for ceramic inlays and partial crowns

 ClearView Sectional Matrix product lineup includes the ClearView Trial Kit with the ClearView Universal Ring, a trial selection of the most often used sizes of ClearView non-stick Matrices and CV Anatomical Wedges, and the ClearView Ring Placement Forceps.

	There is also a ClearView Complete Kit available with the full selection of the five sizes of the color-coded, non-stick ClearView Matrices, the four sizes of the CV Anatomical Wedges, two ClearView Universal Rings, and the ClearView Ring Placement Forceps.

	Extra re-usable ClearView Universal Rings are available in a two-pack. The various sizes of ClearView Matrices and CV Anatomical Wedges are color-coded for easy identification and convenient use.  Refills are available for the five sizes of ClearView Matrices and four sizes of CV Anatomical Wedges.

 ClearView System is everything that the dental professional is looking for in a sectional matrix solution”, says Mike Codd, Professional Oral Health Marketing Manager at Water Pik, Inc.  “The Waterpik

 ClearView Ring will provide more access and visibility, and greater tooth separation force, resulting in outstanding restorations with tighter contacts.”  

	For an introductory period of time, the Waterpik

 ClearView Sectional Matrix Trial Kit can be purchased at over a $100 savings for only $149 by visiting clearview.waterpik.com, or by calling (800) 525-2020.

The all-new Waterpik® ClearView Sectional Matrix product lineup includes the ClearView Trial Kit with the ClearView Universal Ring, a trial selection of the most often used sizes of ClearView non-stick Matrices and CV Anatomical Wedges, and the ClearView Ring Placement Forceps.

Water Pik, Inc. introduces the new Waterpik® Clearview Sectional Matrix System

	It is with great excitement that we announce the initiation of a new monthly column featuring Dr. Lou Shuman, the President and CEO of Cellerant Consulting Group known for his expertise in Internet strategy, strategic relations, emerging technologies, digital marketing methods and operational practice management. Also contributing on a regular basis is Ian McNickle, co-owner of WEO Media dental marketing firm.

	Throughout the year, the column will focus on online marketing, social media and website tips, to help readers learn the true definition of online success and gain a clear understanding of what an online marketing company should be providing. Additionally, we hope this information will help give readers the knowledge to confidently commit a monetary investment to both grow a new patient base and maintain a strong relationship with an existing one.

 tackle whether the dental team should be managing their practice’s online presence. DPR asked: Can social media, website development and online marketing be run by the dental team?

Related reading: Boosting your online reputation: 10 hacks every dentist should know

Though a dental team is critical to supporting these initiatives, it’s impossible for a team member-based on time alone-to evaluate the exhaustive amounts of updates and algorithm additions that occur from 

, Google, YouTube and LinkedIn on a constant basis.

	It would be similar to asking your manager to do your taxes without an accountant. Your manager can support your accountant, but there are many rules and regulations that an expert accountant needs to understand, not to mention all of the new rules added each year that they must absorb. It is not dissimilar to why one needs an online expert to support the practice.

	Here are a few key issues we see frequently when evaluating the online presence of an office:

	• Videos on your website and social media channels are great for improving engagement, but most videos need to be properly optimized to help Search Engine Optimization (SEO) performance. Simply having videos on your website or posting them on YouTube will not help your SEO and ranking, unless they are optimized. Additionally, creating proper title tags and meta descriptions are critical to SEO performance.

	• Facebook is frequently changing their tools and plug-ins for businesses. There are numerous strategies on Facebook to generate patient referrals and new patients, but a poor strategy can lead to a lot of wasted time and money. 

	• Google makes around 500-600 changes per year to their algorithm. It’s nearly impossible to keep up with the changes unless you enlist an SEO professional to support you.

	• While paid ads on Google and Facebook can be a great way to generate website traffic and new patients, the majority of businesses, working without expert guidance, pay far too much for clicks.

Related reading: Utilizing social media to capture the millenial audience

	Over the next few issues we will provide specific takeaways in reference to optimizing videos, creating proper title tags and meta descriptions, Facebook tips, improving your SEO performance thus raising your Google rankings, as well as tips on how to get better performance in your pay per clicks. We leave you with our first “Social Media Minute” facts of the month:

	How critical is it to have a Facebook presence and just how important is it to integrate YouTube into your website? Figure 1 (above) outlines statistics that were just published by Nielsen.

Related reading: 7 steps for using social media to reach patients of all ages

	They also revealed some surprising SmartPhone operating system facts (including the fact that the iPhone operating system [iOS] actually is not the leader!) (Fig. 2). 

	The data in Figs. 3-5 was provided by HubSpot, together with data and research collected by the folks at CoSchedule from a variety of sources, including QuickSprout, SurePayroll, The Huffington Post, Buffer, TrackMaven, Fast Company and KISSmetrics.

Related reading: The importance of becoming a digital dentist

	Dr. Lou Shuman is a long-time contributor to Dental Products Report and a member of the DPR editorial board. He is the President and CEO of Cellerant Consulting Group with clients including KavoKerr Group (KKG), ZQuiet, CAO Group, DEXIS, i-CAT, Pelton & Crane, HR for Health, SFP Capital, Implant Direct, and Vanguard Dental Partners. He is the Chairman of the Technology Advisory Board at WEO Media, a Venturer in Residence at Harvard’s Innovation Lab, and founded a dental education Internet company that provided online education for the ADA, AGD, and Drs. Gordon Christensen, Peter Dawson and Frank Spear, among others.

Trending article: 7 steps to creating dental practice videos

	Ian McNickle is one of the owners of dental marketing firm WEO Media. He holds a BS in Mechanical Engineering from Washington State University and an MBA from the University of Washington. A nationally recognized marketer, writer and speaker, he has developed significant expertise in online marketing, website optimization, SEO, pay-per-click (PPC) marketing, social media, video marketing, online reputation management, marketing strategy and related topics.

Can a practice's digital presence be managed entirely by the dental team? Two experts weigh in.

The Role of the Dental Team in Online Marketing

	There are a few things that seem to be constant in life, among them death, taxes, and 3M winning yet another honor for its hard work and creativity.

	3M was recently named as the industry’s most innovative company, according to The Anaheim Group’s “Innovation Index.” It was the 11

 straight year the company has earned the achievement. This year’s honor was earned with 95 innovations launched, once again placing the company in the top spot of the Index with 25 percent more innovations than any other dental company.

Read about 3M's launch of its Sof-Lex Diamond Polishing System

	The Anaheim Group’s index combines the number of EC/WIPO patents, U.S. patents and U.S. 510(k) clearances, and has been said to be the dental industry’s best measure of overall technical strength and capability. 

	With 3M’s stated commitment to improving lives through science, their goal is to improve upon their own innovations. The maker of award-winning products under such brands as 

, 3M’s solutions reportedly are often sourced from within its own walls. Interdisciplinary collaborations have inspired many of 3M’s most well-known innovations in the dental industry, including the use of zirconia restorative materials and introducing nanotechnology for enhanced esthetics and strength in universal restorative material.

	“Receiving the Most Innovative honor for more than a decade is a testament to what 3M excels at – applying science to help keep people healthy,” said James D. Ingebrand, vice president & general manager, Oral Care Solutions Division of 3M. “Every day, we explore new ways to impact lives, as we consistently pursue new product and process innovations with a focus on promoting lifelong oral health for all.” 

3M earned the Most Innovative Company honor this year with 95 innovations launched, once again placing the company in the top spot of the Index with 25 percent more innovations than any other dental company.

3M once again named as Most Innovative Company

Like all lecturers, Dr. Louis Kaufman gets dozens of questions from other dentists who attend his lectures. Dental Products Report decided to explore some of the most common questions he gets about CBCT.