What Relationships Mean in Dentistry

Robert Pick, D.D.S., M.S., is the principal of Progressive Periodontics & Implants, as well as the dental consulting firm, the Pick Group. Pick has made his career in dentistry by becoming a dental entrepreneur. As a result, he has learned a few lessons along the way. In this clip, Pick explains why relationships are everything in building a practice. Watch or read below to continue.

RELATED: More from Dr. Robert M. Pick

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"'Relationship' is a great word. We were talking earlier about my lecture on powerful secrets, one of the things that came up is powerful secret no. 4: developing the relationship. When you have a relationship, the whole bar raises. Patients are going to be more apt to go through treatment when they have a relationship, and when you have a relationship with your team, you have better team dynamics and better team development. The relationship is something that doesn't come easy: It's built over time, it's built with trust, it comes from starting at the website with proper videos to talk about what you do, what you're about and your brand. So, the relationship is key."

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