VIDEO: Dr. Marc Cooper discusses the changing role of the associate in the dental practice

With the rise of the group practice in the dental industry, another thing has been growing and growing and growing … the confusion over how to exactly use an associate in the practice and ensure he or she is the right fit and stays for an adequate amount of time.

I recently had the chance to sit down with Dr. Marc Cooper of Mastery Company to talk about what he is seeing in the market on the associate side. Dr. Cooper has long had his finger on the pulse of what is going on with group practices. He and I first started chatting about the topic years ago before it was mainstream. Now, he has established himself as one of the leading voices in the industry on the topic.

Dr. Cooper and Mastery Company are holding an Associate SUMMIT from September 29-October 1 in the Phoenix area. You can learn more about the meeting and what is planned by clicking here.

More with Dr. Cooper: What you need to know about group practices

During our informative interview, we talked about everything from the new generation of associates and their needs to the importance of leadership in today’s practice. Click below to watch our interview.