UpSwell Acquires Dental Marketing

Marketing solutions company UpSwell has announced its acquisition of Dental Marketing. The acquisition was finalized on June 14, 2024, and was strategically done to bolster UpSwell's capacity in the dental marketing industry, according to a press release from UpSwell.

Dental Marketing is recognized for its comprehensive direct mail and marketing services which are designed specifically for dental practices. The company is reportedly known for its campaign tracking and its relationships within the dental industry.

Eric Goodstadt, CEO of UpSwell, expressed excitement in the press release. "We are thrilled to expand our footprint and expertise in the dental industry with the acquisition of Dental Marketing. Welcoming the Dental Marketing team and their clients into the UpSwell family enables us to leverage our collective resources to accelerate growth and deliver superior marketing solutions for our dental customers."

Shawn Rowbotham, President of Dental Marketing, who will stay on as a dental industry lead, also expressed enthusiasm in the press release. "This merger with UpSwell marks an exciting development for Dental Marketing. It allows us to offer our clients expanded products, including digital marketing services, further enriching the value we provide and continuing our commitment to excellence and innovation within the dental marketing landscape."