The True Objective of Using Social Media in Dentistry

Derek Pearson is the VP of Business Development at Banyan, a company dedicated to improving social media performance for dentists. Here, he explains the primary objective of social media’s use in dentistry: building relationships with patients.

Interview Transcript (slightly modified for readability)

“It’s about being personal. Everybody knows dentistry is about relationships. To build relationships, you have to be personal. Facebook, Instagram, all of these social media tools are a relationship play, and that’s the way people stay connected now.”