Surround them with beautiful smiles

Many of your patients are visual people. They want to see results and have a feel for what certain cosmetic services can do for their smile.

Patient education and before and after photos are great ways to do this, but so are your team members’ own smiles.

If you have a team member who’s using Invisalign or who just finished some at-home whitening, make sure you’re talking about that with patients who are considering these cosmetic options. These team members should be ready and willing to talk to patients about their experiences-something that will help put patients at ease and give them an idea of what kind of results are possible.

If you’ve heard a team member talk about getting cosmetic work done, you may want to consider doing that work for free. It gives you another way to show off your work and will help make that team member even more confident when talking about the services you offer. Patients tend to trust your team members, and if your team members are happy with results from work you’ve done and can tell them about their experience first hand, patients are more likely to get excited about the possibilities and go forward with treatment.

Your patients are your practice. Without them, where would you be? You have to know the best ways to attract them to your practice, get them to accept treatment and make them happy, life-long patients.

That’s where we can help. Check back regularly for tips on how to keep your patients happy, healthy and loyal.