With more than 20 years in the dental publishing industry, Kevin Henry has guided the leading publications in the industry, including serving as the former group editorial director for 

. He now works as the co-founder for IgniteDA, a community designed to empower, enlighten, and educate dental assistants, and as director of marketing for Fortune Management, a coaching community dedicated to help dentists and teams have extraordinary practices and lives. He can be reached at kevinhenry@fortunemgmt.com.

Is "selling" dentistry a bad thing? No, according to author Janet Hagerman, RDH, BSDH, who has written a book titled, 

"Selling Dentistry: Elegantly, Ethically, Effectively."

 In the book, Hagerman discusses how dental practices can sell their offerings without the negative connotations of selling coming through to dental patients.

 meeting in Tampa, I had the chance to sit down with Hagerman and talk to her about her book. Click below to hear her thoughts on it.

Previewing the book, "Selling Dentistry: Elegantly, Ethically, Effectively"