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Dental professionals got the first look this week at Philips Sonicare’s newest power toothbrush, the FlexCare Platinum.
Dental professionals got the first look this week at Philips Sonicare’s newest power toothbrush, the FlexCare Platinum.
Philips Sonicare debuted the power toothbrush for the first time Thursday, April 11, during the California Dental Association ‘CDA Presents’ show in Anaheim, Calif.
With a range of benefits unavailable with manual toothbrushes-or what Gail Stoops, RDH, BSDH, of Philips Oral Healthcare calls a simple “stick with bristles”- the new Philips Sonicare FlexCare Platinum promises a customizable brushing experience for each user.
Stoop unveiled the new power toothbrush Thursday telling attendees that the product was created and developed based on customer feedback.
“If you ask me,” Stoop said of the FlexCare Platinum’s features, “it’s the definition of true innovation.”
Some of its features include:
During the launch event at CDA Presents, twenty Philips Sonicare FlexCare Platinum power toothbrushes were given away to raffle winners.
This toothbrush became available to the retail market in July 2013.
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