Parsing Big Data to Market Your Dental Practice

Shayne Harris is the founder and president of EOS Healthcare Marketing. Harris’ firm takes a big-data look at the healthcare market, helping doctors figure out whether the vision for their practice is aligned with the reality of the marketplace. In this clip, Harris explains why its so essential to take a big-data approach to healthcare marketing, and what specifically dentists need to think about.

Interview Transcript (Modified for Readability)

“What we really want to do is be able to pull the right information from the dentist, so they have a very, what we call, a ‘calculated look’ at who they want as a patient, what their vision is for their practice, and what that experience will be like for that patient in their practice. What we want to do is capture that essence, and then push those qualifiers into the marketplace, thus, ultimately quantifying where are those opportunities and how many of those opportunities exist — a viability study, ultimately.”

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