Ormco Reveals Brand Refresh with New Logo

Orthodontic products company Ormco^™ will refresh its 60+ year old brand with a new logo, new tagline, and new brand colors. With this refresh, Ormco reassures that its values and commitment to the orthodontic community remain the same, according to a press release from the company. Ormco’s product offerings will now fall under this new branding, including the popular Spark^™ Clear Aligner System and OrthoPulse^® Light Accelerated Orthodontics^™.

Ormco’s new tagline, “Driving the future of orthodontics, together,” is meant to represent the company’s dedication to innovation, according to SVP of Orthodontics for Envista, Eric Conley.

“In the spirit of the brand refresh, we continue to recognize and respect the expertise of orthodontic specialists as well as their investment in advancing their education, building a vision for their practices, and growing their businesses, all while helping patients enjoy healthier beautiful smiles,” Conley says in the press release. “The renewed commitment to our existing and new customers is to provide best-in-class products, doctor-inspired innovation, and clinical freedom by giving the flexibility to choose orthodontic solutions and preferences that best fit their practices.”

Ormco’s new logo incorporates this togetherness, and the new colors reflect a fresh take on a familiar brand, according to the press release. Ormco holds more than 1000 patents worldwide and has assured a commitment to research and development. This investment can make clinicians feel more confident and vice versa, according to Dr Trevor Nichols of Frost Nichols Orthodontics.

“By investing in innovation, Ormco is also investing in me,” Dr Nichols says in the press release. “It’s a symbiotic partnership. We make Ormco better, and Ormco makes us better.”