Nobel Biocare signs preferred partner agreement with VITA

February 5, 2010 | www.dlpmagazine.com
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Nobel Biocare signs preferred partner agreement with VITA

Nobel Biocare announced today that it has signed a preferred partnership agreement with Germany-based VITA Zahnfabrik, a global market leader in restorative and prosthetic materials for dentists and dental technicians. The agreement with VITA marks the second partnership, after Ivoclar Vivadent, in the company’s newly established Preferred Partner Program. The collaboration with VITA enables Nobel Biocare to offer superior end-to-end prosthetic solutions by combining its leading competencies in CAD/CAM dentistry with VITA’s leading dental ceramics and expertise in artificial teeth as well as veneering and framework materials. The partnership will also involve the development of new materials, joint educational and training programs and commercial activities.

VITA to join Preferred Partner Program

The preferred partnership agreement signed with VITA, a worldwide market leader in restorative and prosthetic materials for dentists and dental technicians, will provide Nobel Biocare with access to state-of-the-art prosthetics materials and align the company’s portfolio to provide the best product fit and highest quality solutions. Nobel Biocare will consequently further expand its leading market position as the provider of superior end-to-end prosthetic solutions that offer outstanding esthetics, strength and fit for every indication and restorative need. Under the terms of the agreement, the partnership with VITA also involves joint research and development programs, joint clinical research and studies, educational and training programs for dental laboratories and clinicians, as well as joint commercial activities. This agreement with VITA will not only complement Nobel Biocare’s recent launch of a new scanner, software, and broad range of new prosthetic products and materials, it will also strengthen the company’s position as the industry’s leading full solution provider and partner of choice in dentistry.

Domenico Scala, CEO Nobel Biocare: “The partnership with world-leading materials provider VITA enables us to further expand our NobelProcera offer and strengthen our position as the innovator and leader in CAD/CAM dentistry. This collaborative undertaking encompasses a wide range of joint activities and represents an optimal fit between our two companies, that will lead to enhanced clinical results for dental professionals and their patients.”

Dr. Henry Rauter, CEO VITA: ”The optimal match between VITA products and the products and manufacturing processes of selected business partners has been our key to success for decades. This new partnership with Nobel Biocare increases our customers’ flexibility and enables them to combine VITA products with other leading dental systems.”

Areas of collaboration with VITA

The partnership agreement with VITA covers the following areas:

• Veneering solutions: VITA is a market leader in veneering solutions and has an extensive network of customers. VITA offers one of the broadest portfolios of veneering solutions on the market, including veneering systems for alumina, zirconia, titanium and cobalt-chrome frameworks. VITA’s veneering portfolio is fully compatible with the NobelProcera product and materials portfolio and therefore represents an ideal fit in terms of a holistic approach to high quality tooth restorations. Nobel Biocare and VITA will issue certificates of compatibility for their products and materials, thereby guaranteeing customers the superior quality of final restorations. Building on their combined competencies and expertise, Nobel Biocare and VITA will support customers by issuing clear veneering protocols and recommendations.

• Material development: VITA and Nobel Biocare will collaborate in developing and supplying state-of-the-art, high-performance dental restorative materials. Combining Nobel Biocare’s leading knowledge in CAD/CAM restorative solutions and industrial manufacturing with VITA’s material expertise will result in even better prosthetics quality and treatment processes for dental professionals as well as their patients.

• Commercial, training and research partnership: Under the partnership agreement, the companies’ joint efforts in the area of prosthetics will focus on the development of new materials, as well as on training, educational and commercial activities. Nobel Biocare will promote VITA’s veneering materials, while the new Nobel Biocare CAD software will grant NobelProcera customers access to VITA’s denture tooth library. Both parties will combine their excellent training and education competencies to offer customized learning programs for veneering, denture prosthetics, treatment planning, preparation and placement techniques.

 
Preferred Partner Program with leading dental materials providers

With the goal of further strengthening NobelProcera’s leading market position in CAD/CAM-based dentistry, Nobel Biocare initiated a Preferred Partner Program in January 2010 with selected providers of dental materials. The partnerships will afford access to a wider range of state-of-the-art, high-performance dental materials thereby making it possible for customers take advantage of the most comprehensive portfolio of end-to-end restorative and prosthetic solutions available in the market. Nobel Biocare’s broadened product range will include new products, better veneering solutions, cost-effective treatment options and complete solutions for edentulous indications. In January 2010, Ivoclar Vivadent was the first company to partner with Nobel Biocare within the framework of the Preferred Partner Program.

About VITA

VITA Zahnfabrik H. Rauter GmbH & Co. KG AG is an independent, family-owned enterprise based in Bad Säckingen, Germany. The company is specialized in materials and technologies for the manufacture of high-quality dental restorations. VITA enjoys worldwide renown and, in its more than 80-year history, has realized numerous pioneering achievements in the fields of ceramics, artificial teeth and the reproduction of human tooth colors. As a global player, the company is present in all of the world’s key dental markets. VITA employs a workforce of more than 800 individuals.

About Nobel Biocare

Nobel Biocare is a medical devices group and the world leader in innovative esthetic dental solutions with its key brands NobelActive™, Brånemark System®, NobelReplace™, NobelSpeedy™, Replace Select (dental implants), NobelProcera™ (individualized dental prosthetics), NobelGuide™ (complete patient rehabilitation program) and NobelSmile™ (patient education and awareness program). Nobel Biocare is a full solution provider for restorative esthetic dentistry, offering a wide range of innovative Crown & Bridge & Implant products, as well as training and education, patient information and clinically documented treatment concepts. Nobel Biocare has approximately 2,300 employees and recorded revenue of EUR 619.2 million in 2008. The Company is domiciled and headquartered in Zurich, Switzerland. Production takes place at six production sites located in Sweden, the US, Japan and Israel. Nobel Biocare has 37 direct sales organizations. The shares of the parent company Nobel Biocare Holding AG are listed on the SIX Swiss Exchange.