New Documentary Shares Story of Heartland Dental Founder

Dental Support Organization (DSO) Heartland Dental has released the 2-minute trailer for its upcoming documentary, My Heartland. The documentary film was initially meant to capture the company’s history but soon turned into an inspirational story following the life and career of Heartland Dental’s founder and executive chairman, Rick Workman, DMD.

Dr Workman grew up on a farm in Illinois. He grew a single dental practice into a 25-office group by 1997. He soon assembled a team that would grow into Heartland Dental, which supports more than 2600 dentists in over 1600 offices across 38 states and the District of Columbia.

"Our entire ethos evolves from that intersection of the practicing dentist and their challenges, what is difficult for them and where their opportunities lie. I always viewed our mission at Heartland Dental was to help every supported doctor become as good as they could possibly be to better serve patients," Dr Workman said according to a press release from the company.

"As a filmmaker, I'm always looking for compelling stories. My Heartland shares the story of how a man's vision would grow to have a lasting impact on the dental industry and beyond. Dr Workman…has a great story to tell, and I knew I wanted to be the one to help tell it," David Beilinson of RUMUR Inc., director and producer of the documentary, said in the statement.

The documentary will premiere at the company’s Winter Conference in December and public viewership information will follow.