© 2024 MJH Life Sciences™ and Dental Products Report. All rights reserved.
Latest dentist-formulated rinses continue to deliver alcohol-free oral care solutions to consumers.
TheraBreath™ has expanded its brand of mouthwash products with a pair of new dentist-formulated, alcohol-free, and dye-free solutions for oral health.
The fast-growing mouthwash brand this week announced 2 new additions to its portfolio—the TheraBreath Deep Clean Oral Rinse and TheraBreath Overnight Oral Rinse. Both rinses are formulated to offer benefits for consumer’s individual needs.
TheraBreath Deep Clean Oral Rinse signifies the company’s debut with antiseptic benefits all while preserving the brand’s signature alcohol-free formula across their oral rinses. The new rinse effectively kills 99.9% of germs that cause bad breath, plaque, and gingivitis (in laboratory testing). To be offered in a new Fresh Mint flavor, the rinse provides a minty fresh taste.
When used as directed, TheraBreath Overnight Oral Rinse is an anticavity fluoride rinse that fights bad breath for up to 12 hours. Specially intended for nighttime use, it also helps to prevent cavities and strengthen enamel, according to the manufacturer. Coming in a Chamomile Mint flavor, this new rinse is intended to align well with bedtime routines.
“These new rinses reflect our deep commitment to oral care. They are crafted from research and understanding of what our consumers truly need–effectiveness and a product that fits seamlessly into their daily lives,” Anthony Cirigliano, TheraBreath's lead product development engineer, says in a press release.
With the consumer’s individual needs in mind, the company says TheraBreath's products cater to a personalized approach to oral hygiene and therefore offer specific benefits. TheraBreath Deep Clean Oral Rinse and TheraBreath Overnight Oral Rinse are now available at retailers nationwide including Walmart, Walgreens, and Target, in addition to Amazon.
The TheraBreath brand was acquired by Church & Dwight Co., Inc. in 2021, becoming the latest addition to its family of oral care products that include Waterpik®water flossers, ARM & HAMMER™ toothpaste, and Spinbrush™ toothbrushes.