New data supports efficacy of Cologate Sensitive Pro-Relief

August 2, 2010-New data presented today at the International Association for Dental Research meeting reinforce the clinical proof that supports the efficacy of Colgate^® Sensitive Pro-Relief™ desensitizing paste in providing instant and lasting relief from dentin hypersensitivity.

The study compared improvements in dentin hypersensitivity after application of Colgate^® Sensitive Pro-Relief™ (fluoride-free desensitizing paste containing 8% arginine and calcium carbonate) with MI Paste Plus™ (casein phosphopeptide and amorphous calcium phosphate paste containing fluoride) and a negative control paste (Nupro-M, fluoride-free prophylaxis paste) immediately following a dental scaling and four weeks post-treatment.  Results were as follows:

• Colgate^® Sensitive Pro-Relief™ desensitizing paste patients experienced significantly less tactile hypersensitivity: When compared to patients who received MI Paste Plus™, those who were treated with Colgate^® Sensitive Pro-Relief™ experienced less discomfort, marked by a 56.7 percent improvement in tactile hypersensitivity scores immediately following application and a 59.9 percent improvement in scores four weeks after application.

• Colgate® Sensitive Pro-Relief™ desensitizing paste patients experienced significantly less air blast hypersensitivity: Compared to those treated with MI Paste Plus™, Colgate^® Sensitive Pro-Relief™ patients also experienced a 40.9 percent reduction in dentin hypersensitivity scores after initial use and a 54.3 percent reduction in scores four weeks later.

• Subjects treated with the MI Paste Plus™ did not exhibit statistically significant reductions in hypersensitivity scores relative to the negative control: Results immediately after treatment indicate a 1.7 percent reduction in tactile sensitivity and a 0.0 percent reduction in air blast sensitivity.  Four weeks after treatment, percentage improvements in discomfort levels were reported as 2.7 percent and –5.5 percent respectively.

Colgate^® Sensitive Pro-Relief™ desensitizing paste is a clinically-proven breakthrough in the treatment of dentin hypersensitivity, a condition found in up to 57 percent of dental patients worldwide. The Pro-Argin™ Technology in Colgate^® Sensitive Pro-Relief™ desensitizing paste uses arginine and calcium carbonate to promote precipitation of calcium and phosphate ions to form a calcium rich layer that binds to the dentin surface and into the tubules to help plug and seal them, addressing the cause of pain and discomfort associated with hypersensitivity.

With one application of Colgate^® Sensitive Pro-Relief™ desensitizing paste, dental professionals can provide their patients with instant and lasting relief for four weeks.

This product allows patients with sensitive teeth to not only visit the dentist in comfort and receive the care they need, but also to avoid the pain associated with dentin hypersensitivity for weeks to come.