New ARM & HAMMER Plus TheraBreath Toothpaste Features Whitening and Fresh Breath Benefits

The new ARM & HAMMER™ Plus TheraBreath™Toothpaste combines the benefits from both a trusted leader in baking soda toothpaste and a popular oral rinse.

ARM & HAMMER announced this week that it has partnered with TheraBreath, a fast-growing oral rinse brand in the U.S., to launch the new toothpaste. The new oral care product is designed to be a key first step in someone’s getting-ready routine because it combines the natural whitening power of baking soda with TheraBreath™ Breath Fresheners to offer a bright smile and fresh breath all-in-one.

“With ARM & HAMMER Plus TheraBreath Toothpaste, patients can get 4 key oral health benefits in just 1 product,” Kent Lawson, DDS, says in a press release announcing the launch. “This anticavity fluoride toothpaste has an enamel-safe, low abrasion formula that deep cleans teeth and gums, protects against cavities, fights bad breath, and gently whitens to enable a noticeably whiter, brighter smile.”

ARM & HAMMER looks to streamline morning and evening oral care routines with the introduction of the new toothpaste. This new product combines multiple benefits, as it removes up to 3 times more plaque in hard-to-reach areas [compared to a leading toothpaste], offers enamel-safe whitening, and freshens breath, the company states.

This toothpaste flavor is inspired by the top-selling TheraBreath oral rinse, Invigorating Icy Mint. Tyler Cameron, ARM & HAMMER™ partner, television personality, entrepreneur, philanthropist, and co-founder of the Andrea C. Cameron Foundation, has made the new toothpaste the first step of his daily oral care routine.

“Feeling confident whether I am stepping onto the job site or into an important meeting with my clients is crucial,” adds Cameron in the press release. “Incorporating ARM & HAMMER™ Plus TheraBreath™ Toothpaste into my daily routine has been a game-changer. Not only does it freshen my breath, but it also enhances my smile with its gentle whitening effect, giving me that extra boost of confidence to take on the toughest of home renovation projects.”

ARM & HAMMER Plus TheraBreath Toothpaste can be found at leading retailers nationwide, including Amazon, Walmart, Target, CVS, and Kroger.

Earlier this month, TheraBreath™ expanded its brand of mouthwash products with a pair of new dentist-formulated, alcohol-free, and dye-free solutions for oral health. The fast-growing mouthwash brand announced 2 new additions to its portfolio—the TheraBreath Deep Clean Oral Rinse and TheraBreath Overnight Oral Rinse. Both rinses are formulated to offer benefits for consumer’s individual needs.

For more than 170 years, ARM & HAMMER has provided trusted and hardworking products from cleaning and laundry to personal and oral care to pets. The company offers a variety of toothpastes and toothbrushes including whitening products and sensitive toothpastes.

In 2021, the TheraBreath brand was acquired by Church & Dwight Co.,Inc., becoming the latest addition to its family of oral care products that include Waterpik® water flossers, ARM & HAMMER™ toothpaste, and Spinbrush™ toothbrushes.