Merger of Dental Revolution and SmartBox Dental Produces Amplify360

Alatus Solutions—formerly “itrac LLC”—has announced the strategic merger of Dental Revolution and SmartBox Dental into a unified MarTech firm called Amplify360. Amplify360’s comprehensive solutions are designed to deliver optimal results in dental practice growth and efficiency.

Featuring a set of meaningful marketing, membership, and hiring services, Amplify360’s all-encompassing portfolio takes dental professionals and practices from where they are to where they want to be. Alatus Solutions is a goal-focused, results-fueled MarTech firm anchored by Amplify360, illumitrac software®, DentalPost, and Local Search for Dentists.

Through the creation of customized “Marketing Treatment Plans” Amplify360 offers dental practices meaningful marketing that drives elevated outcomes. These plans take a host of tactics and metrics into consideration, including industry-leading best practices, a focus on big-case targeted campaigns, budget, level of team involvement, internal marketing, community outreach, ideal patient targeting, and ROI tracking.

In addition, as a family of brands, Amplify360 customers have enhanced access to illumitrac software and DentalPost. Illumitrac is cloud-based software that creates, automates and customizes a white-label membership club that is 100% owned by the doctor. DentalPost is a job search and career development platform that connects dental professionals with job opportunities and provides tools for career growth.

Steve Karasick, Chief Executive Officer of itrac LLC, states, “Amplify360 is the culmination of our mission to provide dental practices with outcome-oriented supportive marketing tactics and strategies that are proven to help dentists turn their practices into thriving businesses with sustainable growth in any economy.”

John Riley, vice president of Dental Revolution, adds, “We’re excited about the merger of Dental Revolution and SmartBox Dental to create Amplify360. This partnership brings a synergistic combination of teams, solutions, and support to help dentists propel their practices to new heights of success.”

To learn more about Amplify360, visit https://new.amplify360.com/