How to get Patients Buzzing about your Practice

Rita Zamora, an international speaker and expert on social media marketing and online reputation management, has some hot tips for setting your practice apart from the rest. According to Zamora, it is as simple as reading reviews online and seeing what people like and dislike. Let Zamora show youa few easy ways to improve your reputation and stand up to the competition.

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Interview Transcript (Modified for Readability)

“So, how would you take a patient from being static, as my friend Rachel Wall of Inspired Hygiene says, to ecstatic? A couple of suggestions that you all can use is to check out what happy patients are saying about their dental practices on online reviews. There are reviews publicly available for practices on Google, Facebook, Yelp, and most patients, if they’re authentic reviews, are going to share those little tidbits about that practice that made them really happy. Was it the way that the team greeted them at their first appointment, or was it the hot towels that made them feel like they were at a spa? I think a patient mentioned coffee house music was playing in the office that they really liked, or maybe it was the free WiFi that was available, or the fact that the doctor sent them a birthday card or flowers after a major treatment case to their workplace. So, there are a lot of little things that your team could be doing to really help take patients from that static, just “I’m satisfied.” They may like your practice, but they’re not excited, they’re not really completely thrilled and feeling like it’s an exceptional experience for them. That’s really going to secure a patient to your practice if they ever have a change in insurance, if there’s ever a glitch that happens, maybe your practice is running late one day and the patient had to wait a little bit longer. But when those patients really feel like they’ve got a strong relationship with you and they feel beyond satisfied, they’re really ecstatic and happy with your practice. They’re happy to share reviews with you, they’re happy to remain loyal and to refer their friends and family to you as well.”

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