Friday’s Patient Tip of the Day – Week 2

Remember marketing isn’t a dirty word. If you want current and new patients to know how great your dental practice is and what services you offer, you have to market to them. Not comfortable with this? Start internally with case presentations, said Penny Reed Limoli, owner of the Reed Limoli Group.

If you offer cosmetic services in your practice and you see a patient who is a good candidate, let him know the options. Ask him what is most important to him about his smile. If he says keeping his teeth looking nice for as long as possible, you know you have someone who might be interested in implants. If this is something you offer, show him photos of cases you’ve done. Make it easy for him to understand the potential benefits.

If the thought of marketing still makes you uncomfortable, think of it as an opportunity to educate your patients. Use tools such as CAESY patient education to help explain the procedures and the benefits. Send patients home with materials so they can talk to their spouse about not only the cost, but what the procedure can do for their smile and their everyday life. Think about setting up a GoToMeeting or WebEx to talk to patient and spouse together about the procedure, without them needing to make another trip to the office. You’ll see the benefits through increased case acceptance and patients leaving your practice with the smiles they’ve always wanted.

Your patients are your practice. Without them, where would you be? You have to know the best ways to attract them to your practice, get them to accept treatment and make them happy, life-long patients.

That’s where we can help. Check back regularly for tips on how to keep your patients happy, healthy and loyal.