Dental Business Success is Built on Relationships

Dentistry is a business that requires sound relationships. Whether it’s the relationship built with a patient over the course of treatment or the relationship built with a team in the operatory, dentists need to cultivate both. Robert M. Pick, D.D.S., M.S., is the principal of Progressive Periodontics & Implants, an Associate Professor of Surgery at Northwestern University Medical School, and CEO of the dental consulting firm, The Pick Group. In this clip, Pick explains why relationships are vital to your practice’s success.

Interview Transcript (Modified for Readability)

“Relationship is a great word. We were talking earlier about my lecture on ‘Powerful Secrets.’ One of the things that came up is Powerful Secret Number Four: Developing the Relationship. When you have a relationship, the whole bar rises. Patients are going to be more apt to go through treatment when they have a relationship. When you have a relationship with your team, you have better team dynamics and better team development. The relationship is something that doesn’t come easily. It’s built over time. It’s built with trust. It comes from starting at the website with proper videos to talk about what you do, what you’re about, your brand. The relationship is key.”

“Mentors are critical for a number of reasons. One, they help you elevate. They help you achieve your goals and get to different levels. In my lecture today on Powerful Secrets, it’s actually the second secret: to find the right mentor. I talk about it all the time. I don’t know how I got lucky enough to do it, but finding the right mentors early on allowed me to elevate my game. And then you go to the next mentor, and the next mentor, and the next mentor. All successful people will tell you they had mentors who got them to the next level. It’s imperative to get where you’re going.”

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