Video: Common Social Media Blunders for Dentists

Derek Pearson is the VP of Business Development at Banyan, a company dedicated to improving social media performance for dentists. Here, he describes common errors he sees dentists making with their social media presence.

Interview Transcript (slightly modified for readability)

“The most common mistakes I see dentists doing on social media is they’ll post manufactured content, they’ll post a tooth joke, an oral-health fact. And when it comes down to it, that’s OK to post occasionally, but people don’t pay attention to that. It looks fake. It doesn’t help me get to know you as a person. It doesn’t help me get to know you as a dentist. It doesn’t help me trust you or even really like you. It tells me nothing about you. Posting that stuff is really pointless."

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