CDA 2012: Video interview with 3M ESPE about the launch of Lava Plus High Translucency Zirconia

Thais Carter, DPR Director of Content, talks with Nikki McKeon, Marketing Manager for 3M ESPE's Lava brand about the launch of the Lava Plus high translucency zirconia.

"Lava Plus is a high translucency all zirconia or fully-veneered restoration," said McKeon. "We're very excited because 3M ESPE is known for bringing high quality products to the market. We're seeing a trend in the U.S. moving towards this monolithic or all zirconia type of restoration."

With the patented shading system of Lava Plus zirconia, dentists can offer their patients endless options for custom shading and unparalleled individualization, which helps to maintain the translucency of the restoration. With 18 colors and eight Lava™ Plus Effect Shades, this zirconia block system gives dentists options for unparalleled individualization.

The CDA Presents The Art and Science of Dentistry is ongoing through Saturday, May 5, and features 600 exhibiting companies and more than 140 new products.

The bi-annual CDA convention is expected to draw more than 27,000 dentists, dental professionals and students from across the U.S. The three-day convention will feature educational courses and 135,000 square feet of exhibit space where 568 exhibitors will demonstrate new techniques as well as innovative products and services for dentists.

Throughout the show, and after, visit CDA 2012 live coverage for video, audio and written reports about the show.