BrushyBall® is the first ever toothbrushing coach for kids

BrushyBall® is the first ever personal toothbrushing coach for kids. Sparkling white teeth light up in a glowing sequence as BrushyBall speaks to guide young brushers through a follow-the-leader brushing session.

Designed to sit conveniently on the bathroom sink and holding up to four toothbrushes, BrushyBall is said to captivate short attention spans while teaching children a complete brushing routine, according to Rob Malen, BrushyBall inventor.

Malen came up with the idea after his 4-year-old daughter refused to brush her teeth properly.

"I knew that teaching her to brush proper areas of the mouth for the required two minutes could become a monumental task," he said. "I had to make the teaching easier, and thought that a personal coach might do the job. So, after years of development, I invented BrushyBall, the first ever toothbrushing coach for kids."

"Hi, brushing buddy. Ready to brush?" asks BrushyBall. "My teeth light up to show you where to brush. Just follow me."

Related reading: 75 percent of parents miss key milestone of bringing children to dentist by age 1

BrushyBall reportedly provides follow-the-leader, interactive fun while coaching youngsters with, "You're doing a great job, brushing buddies." The battery-operated tech training toy holds up to four brushes and is activated by pushing his nose. "Look at those pearly whites. Great job! See you next time," encourages BrushyBall.

Existing products currently in the marketplace are said to fail to optimize both visual and audible cues. Their communication is typically an instrumental song, while the visual communication is simply one flashing light. This is not optimal communication for users aged 3 to 8 years old, according to Malen.

BrushyBall launched a Kickstarter campaign in conjunction with National Children's Dental Health Month, which is sponsored by the American Dental Association in February. Young kids' tooth decay has hit epidemic proportions with 42 percent of children ages 2-11 having had cavities in their baby teeth, according to the Centers for Disease Control and Prevention.

BrushyBall is committed to contributing generously to Operation Smile, which helps correct facial deformities, such as cleft palates, in children worldwide.

Visit brushyball.com for additional information or watch the video below to learn more: