BIOLASE Launches E-Commerce Website

Dental laser leader BIOLASE has launched a brand new e-commerce website in the United States, designed to allow users to shop around through products by way of refined search criteria. Offering BIOLASE products, this new desktop- and mobile-compatible website will allow dental professionals to peruse collections to pick out the products they need for their practice. Customers can also link their business bank account to the store account to set up subscriptions for regularly purchased items to make the process easier, according to a press release from BIOLASE. The site will also curate suggested items per customer, tailoring the shopping experience to their specific needs by using previously purchased products as a guide.

The BIOLASE store also plans to feature different BIOLASE dentists every quarter, highlighting their work and allowing them to give tips and education on certain products. With this, browsing customers may glean a better understanding of each BIOLASE product’s capabilities, according to Chief Operating Officer at BIOLASE, Steven Sandor.

“We expect the new website will generate increased adoption within our laser platform by making it easier to identify the variety of procedural applications the laser can be used for, along with the best tips available for each treatment and procedure.” Sandor says in the press release.

As lasers grow in popularity and are more frequently adopted in dental practices, having a source where practitioners can buy trusted, effective products is vital, according to President and CEO of BIOLASE, John Beaver.

“We’re excited to launch this new e-commerce site,” Beaver says in the press release. “We are continually focused on accelerating the dental laser adoption curve, and we believe this improved online shopping experience will help increase our momentum and continue to help laser dentistry become the gold standard of care.”