Barnhardt Shifts Focus; Sells Richmond Dental & Medical Along with Intrinsics

The Barnhardt Family is parting ways with Richmond Dental & Medical, a company they purchased back in 1947.

Barnhardt Manufacturing Company, Inc, a privately held company, announced it is completing the sale of Richmond Dental & Medical and Intrinsics, a beauty and spa brand, to SionBrands, LLC, a partnership between the Israeli company Sion Medical and Mexico-based Degasa, Inc.

Originally named Richmond Dental Cotton Company, Richmond Dental & Medical was started in 1895 by Dr. Albert Richmond. Back then, Barnhardt was a supplier of medical grade cotton before purchasing the company in 1947.

“This is the culmination of an exciting strategic move for us,” says Lewis Barnhardt, president, and COO, in a press release this week. “We’ve worked building Richmond and Intrinsics into market leaders for decades. We’ve continued adding products over the past 25 years including some true innovations like Soft Biteblock®, Reflective Shields Plus®, Level III Patho-O-Guard® facemasks, and Multiply™ sponges.”

Richmond Dental & Medical has many disposable dental products to aid periodontists, dentists, endodontists, orthodontists, and oral surgeons in maintaining a safe, sterile environment for their patients.

Barnhardt says Intrinsics—started in the 1980s as Carolina Cotton Beauti-Products—possesses strong market metrics thus greater brand equity in the professional spa, med-spa, and salon markets with products like Silken™ wipes, Naturelle™ cotton rounds, Pillowettes™, and compressed and non-compressed sponges.

The company adds in the press release that it plans on reinvesting and realigning its focus on driving the most profitable growth strategy for its purified cotton and natural fibers products—period products, self-care, wipes, baby care—in the USA, Europe, and Asia.

Some members of senior leadership of Intrinsics and Richmond Dental & Medical are expected to join Sion Brands.