Practice Management

Articles

 September 9, 2010-A brand new, course shows dentists fifteen of the fastest and most cost effective marketing strategies to grow any dental practice…during a “hot” economy or a “stone cold” one. This course is available by going to www.DentalMarketingDynamite.com. 

New marketing course for dentists launched

 Given the state of our economy, businesses continue to look for ways to stay in touch with existing clients and attract new customers. One very effective tool, which is often overlooked because of the rush to get online and more involved with the digital world, is the newsletter.

Newsletters bring you business

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

 Everyone is talking about it: Social Media. From Facebook to Twitter to LinkedIn, and from YouTube to the blogosphere, it’s difficult for the dental team to know what’s relevant, where to start, and how it’s ultimately going to improve the practice’s bottom line. It’s important and almost impossible to fathom the size of the opportunity and to grasp just how many new patients you stand to lose by not joining the conversation.

Getting social

 Fred Joyal is CEO of 1?800-DENTIST and author of Everything is Marketing: The Ultimate Strategy for Dental Practice Growth. He can be reached at goaskfred.com.

Internal marketing 101

 For more than 50 years dental laboratories have worked hard to differentiate their individual laboratory from the masses. In the early 1960s porcelain fused to metal restorations were just beginning to “come of age” and a few smart dental laboratories took advantage of this new technique to try to stand out from the crowd. There have been other techniques, materials and product/service innovations that laboratories have used over the years to try and gain a competitive advantage in an industry where everyone offers the same types of products and services.

Innovative product marketing

 Online marketing is becoming essential for many small businesses. Patients increasingly turn to the Internet to seek and connect with service providers. The dental market has gone digital, with leading practices developing a Web presence via websites and social media initiatives. This shift has made the Internet a more crowded and competitive space for practices. Increasingly dentists and specialists are implementing sophisticated online promotion advertising to fortify their search engine visibility.

Know who you're looking for, and how to find them

 A competitive business environment and the ongoing down economy have forced more and more companies to seek out new and better marketing alternatives. There is an increasing trend to use social networking as an affordable way to connect with customers and attract new ones as well.

Don't be anti-social

   If you think your current level of attention to the needs of your patients, both current and prospective is 'good enough,' think again.

Marketing Insider: On the importance of fixing it even if it ain't broke

 Everyone knows the first rule of real estate is “Location, Location, Location.” But in the Internet age, the World Wide Web is quickly redefining what it takes for your dental practice to be ideally situated.

What's your address?

A website is certainly a key component of any dental practice marketing plan. And search engine optimization, which enables your website to rank higher in search engine results, also is an important strategy. But the unsung hero in today’s world of online marketing is most certainly the burgeoning field of online reputation management.