Practice Management

Articles

Social media isn’t just for Justin Bieber and Obama: Dental professionals are using Facebook, Twitter and other platforms to boost their business and attract patients. We talked to three of the most socially savvy dentists to see how they got their clout.

Video Series: How to empower your practice with social media

Back in March, Edward Zuckerberg, the dentist dad of Facebook founder Mark Zuckerberg, told us that social media can make a big difference by showing off all the great things a dentist does and the technologies he or she uses.

Dr. Edward Zuckerberg: "Jump in social media marketing early" [VIDEO]

Dental professionals are using Facebook, Twitter and other platforms to boost their business and attract patients. The power of social media does have its obvious benefits; however, to reap those benefits and to really achieve the desired impact on your practice, one must devote time and determination to the maintenance required.

The 5 worst social media mistakes small businesses are guilty of

Mark Dilatush is the president of New Patients, Inc. You can reach him at markd@newpatientsinc.com. Visit his Web site at www.newpatientsinc.com.

Academy of Dental Management Consultants Corner: Why Yoda would have been great at dental practice marketing

Misty Absher Clark is Vice President of Creative Services for Jameson Management, an international dental management, marketing, and hygiene coaching firm. Incorporating her expertise in branding, marketing strategy, social media, and customer service, Misty brings energy and information to dental practices nationwide. For more information on Misty, her webinars or Jameson services, log on to www.jamesonmanagement.com or call (877) 369-5558.

Seven ways to create an effective marketing strategy for your dental practice without going broke

Rita Zamora is an authority in social media marketing for dental professionals. She and her team specialize in training clients for independence so they can manage social media themselves. Rita is a highly sought after speaker and is published frequently in the United States and internationally. She graduated magna cum laude from the University of Colorado with a bachelor’s degree in business and marketing and has over 18 years of experience working hands-on in the business of dentistry. You can learn more about her at www.ritazamora.com.

10 tips to improve your dental practice's social media efforts

Renee Knight is a freelance writer and editor who's been covering the dental industry for 15 years. 

Are you using social media to promote your dental practice? If not, here are 5 reasons you should be.

Top 5 reasons dentists should get social

Susan Kulakowski, owner and director of DDS Consulting LLC, a national consulting firm, brings more than 25 years of experience to her role as a management consultant. Learn more about her at www.ddsbusinessmgt.com.

Three reasons you should have a new patient coordinator in your dental practice

Roys Laux serves as general manager of the Angie’s List Health Vertical where she leads product development and marketing for their growing health division. Through years of healthcare industry experience, Roys has developed a keen understanding of what motivates consumers and how to leverage that information to drive activity. In addition to online consumer healthcare experience, Roys has held marketing leadership roles at Indiana University Health and Eli Lilly and Company.

Dentists leading the way in patient satisfaction, Angie's List reports

Stan Goff is a Managing Editor with MJH Life Sciences, which includes Dental Products Report, Dental Practice Management, Dental Lab Products, Modern Hygienist, and Dentist's Money Digest. He has covered the dental industry since 1999 and can be reached at sgoff@mjhlifesciences.com.  

Launched in early 2012, Patterson Dental’s RevenueWell is a service that helps dental practices grow through automated marketing and patient communications. 

Marketing