Practice Management

Naomi Cooper is President of Minoa Marketing and CEO and co-founder of Doctor Distillery, which is now part of Genly. Naomi is a respected dental marketing executive, strategist, consultant, author, speaker and industry opinion leader. With over 16 years in the dental industry, she has helped leading companies across the dental industry consistently create tangible results for their marketing efforts aimed at the dental professional. Naomi also blogs regularly at www.minoamarketing.com. For more information about Doctor Distillery, email naomi@doctordistillery.com or visit www.doctordistillery.com. 

Articles

The Dental Marketer’s Year in Review – and a Look at What’s Ahead for 2020

Graig Presti is founder and CEO of four-time Inc. 500/5000-recognized company Local Search For Dentists (LSFD). Located in Austin, Texas, LSFD helps dentists all over the world gain dominance in their local markets through the company’s proprietary dental marketing systems. LSFD’s systems have helped dentists achieve more freedom, greater new patient numbers, and the ability to reach their income goals. Learn more at 

How to deal with negative online reviews.

You can't please everybody

Don't let common misconceptions about dental marketing hold you back from achieving more.

3 marketing myths

Robert Elsenpeter is a freelance writer and frequent contributor to Dental Products Report and Dental Lab Products. He is also the author of 18 technology books, including the award-winning Green IT: Reduce Your Information System's Environmental Impact While Adding to the Bottom Line. As such, he’s particularly interested in the technological side of dentistry.

Leveraging the practice's data for a better patient experience and more profit.

Big data in small places

Bring more revenue to your practice without spending too many of your marketing dollars.

Solve my problem: Thinking of advertising via video?

Take this step-by-step approach for long-lasting dental marketing success.

5 time-tested marketing tips that will never go out of style

Lisa Newburger, a master's level social worker supervisor, helps audiences find humor in talking about tough topics. Her "in-your-face" style of presentations and writing will make you smile or just shock you into taking some action. Either way, she is very effective at empowering others to reach their goals and feel better about themselves. Her entertaining workshops are available for national and international audiences. Writing for the dental industry since 2010, she uses an alterego (Diana Directive) to illustrate her points in a sarcastic but effective way. Presentations can be scheduled by contacting Lisa at www.discussdirectives.com/dental.html.

Utilize some of these strategies to keep your practice's doors swinging open. 

16 ways to get new patients

ProSites Select is a full-suite, digital marketing offering that’s designed to enhance the patient experience from every online touchpoint. 

ProSites launches website design solution for dental practices

Ian McNickle leads WEO Media’s sales, marketing, consulting, and business development teams (

). He brings more than 20 years’ combined experience in technology, business development, sales, marketing, and operations. He lectures extensively throughout North America on all aspects of dental marketing and practice growth at dental conferences, study clubs, and continuing education events. In 2019, Ian published his first book, 

Mastering Practice Growth: The Definitive Guide for Growing Your Dental Practice or Dental Group

. In addition, he writes articles on a wide range of marketing and growth-related topics for publications such as 

Dental Economics, The Progressive Dentist

Whether your practice has a couple of locations or is a burgeoning DSO, a sound approach to marketing is key to attracting new patients and continuing to grow.