Philips introduces latest innovations at IDS 2015

As part of Philips continued commitment to improving people’s lives through meaningful innovation, Philips introduces its latest innovations in oral health care designed to provide systemic health benefits – ranging from toothbrushes, brush heads, whitening solutions and much more at IDS.

“We’re very excited to present the latest solutions from the Philips Oral Health care range at IDS, particularly as we’re seeing consumers show an increasing interest in the role that oral health care has on people’s overall health and wellness," said Sinead Kwant, category leader for Philips Oral Healthcare. "With the introduction of new toothbrushes, interdental cleaning devices, apps which monitor and encourage superior oral hygiene routines, as well as innovative professional whitening products – our focus is on a range of solutions that encourage holistic health improvements.”

Related reading: From GNYDM 2014: Philips Sonicare unveils AirFloss Pro, changes to BreathRx, Fluoridex, and PerioRx

To learn more about the latest solutions from Philips, watch our interview with Aleksandro Grabulov, director of innovation for Philips, below:

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IDS 2015 will see the launch of the following innovative products and solutions:

• Philips Sonicare for Kids Connected - The Philips Sonicare for Kids Connected is a Bluetooth electric toothbrush that works together with an app specifically designed to encourage children to develop healthy habits for life and monitor performance.

• Philips Sonicare AirFloss Ultra - The Philips Sonicare AirFloss Ultra is an innovative new product designed to provide an easy and effective way to clean between teeth and achieve healthy gums in just four weeks when used in conjunction with a manual toothbrush and anti-microbial mouth rinse in patients with mild to moderate gingivitis.

• Philips Sonicare FlexCare Platinum & AdaptiveClean brush head- The Philips Sonicare FlexCare Platinum is said to remove up to 10 times more plaque than a manual toothbrush and is the only Sonicare brush to feature a revolutionary AdaptiveClean brush head so that users are now able to contour more precisely to the teeth and gums to reportedly achieve a gentle yet effective clean.

• Philips Zoom QuickPro (in-office) - The Philips Zoom QuickPro in-office whitening treatment, is the latest innovation from Philips designed to achieve up to four shades whiter teeth and can be included in patient’s regular appointments with a five-minute application in-office and 30 minute wear time after application.
   

Related reading: Philips Sonicare FlexCare Platinum a "true innovation"

• Philips Zoom QuickPro (take-home whitening kit) - The Philips Zoom QuickPro’s breakthrough take-home whitening treatment is designed to help patients achieve a smile up to four shades whiter in just four days from the comfort of their home. The Philips QuickPro take-home is said to be the safe, easy and efficient way for patients to whiten their teeth with little to no sensitivity.

• Philips Sonicare Breath Rx system and TongueCare+ cleaning technology - The Philips Sonicare Breath Rx system is a total hygiene routine that is clinically formulated to provide patients with superior malodor protection in three simple steps. The unique Philips Sonicare TongueCare+ brush and Philips Sonicare BreathRx Antibacterial Tongue Spray used after brushing comfortably reportedly remove odor-causing bacteria from the surface of the tongue to enhance cleaning action.

• Philips Sonicare 2 Series plaque defense and Philips Sonicare 3 Series gum health - IDS 2015 will also see the launch of the Philips Sonicare 2 Series plaque defense toothbrush which focuses on superior plaque removal and the Philips Sonicare 3 Series gum health toothbrush, which promises to improve gum health up to 100 percent more than a manual toothbrush.