According to Tim Sawyer, president of Crystal Clear Digital Marketing, prioritizing the procedures that drive the most revenue in a dental practice is a problem for the practice leader, the dentist, to solve. This process begins with delegating anything that the dentist his or herself doesn't need to do. Then, it's a matter of fitting everything else that goes on in the practice around those core procedures.

Setting Priorities: An Essential Dental Leadership Skill

Brandy Keck is a Brockerage Liaison at Carr Healthcare Realty. In this clip, Keck discusses the considerations that must be made before a dentist decides to relocate their practice. It might make sense, Keck says, if the price of relocation can be offset by increased productivity, or increase the potential sale value of the practice down the line. Landlords, Keck says, also sometimes offer dentists generous tenant-improvement allowances.

When Should a Dentist Relocate their Practice?

According to Tim Sawyer, president of Crystal Clear Digital Marketing, prioritizing the right procedures in a dental practice is key to being profitable. In order to do that, dentists need to ask themselves what they can competitively offer in their market, whether that's Botox, Invisalign or sleep treatments. Then, dentists need to fill their schedules with those higher-profit-margin procedures or treatments.

Getting the Most Profit out of a Dentist's Schedule

Maybe you're having a difficult time keeping patients engaged with your dental practice. Maybe they're coming in once for an emergency procedure, then you aren't seeing them again years. It's possible that the issue is their commitment to oral health. Or it could be that your marketing efforts aren't effective. Blair Drenner, vice president of strategic business development at eRelevance Corporation, talks about refining your marketing message to keep your patients coming back.

Fix Your Marketing Message to Keep Dental Patients Engaged

Brandy Keck is a Brockerage Liaison at Carr Healthcare Realty. In this clip, Keck discusses one of the questions she most often gets from dentists: Is it better to buy or lease space? There is no stock answer, Keck says. The appropriate course of action depends on specific circumstances for each dentist. Here's an overview of what those circumstances are.

Is It Better for a Dentist to Buy or Lease Practice Space?

Leadership is an ability that some people believe dentists are naturally born with. According to Amy Morgan, CEO and owner of Pride Institute, this is a misnomer. She expressed that no matter what your personality style is, anyone can and should aspire to be a leader.

Anyone Can Aspire to Be a Leader

Larry Emmott, D.D.S., president of Emmott On Technology, explains that the biggest social media blunder dentists make is thinking the only thing available to use is Facebook. 

There's More to Social Media Than Facebook

According to Tim Sawyer, president of Crystal Clear Digital Marketing, solving the problem of insufficient patient reviews is a matter of improving your leadership skills. It's up to you as the leader of your dental practice to establish procedures that will channel patients toward sharing their positive experiences on their web. Creating these procedures is easily accomplished with the help of modern technology.


Getting Dental Patients to Leave Positive Online Reviews

Blair Drenner, vice president of strategic business development at eRelevance Corporation, explains how to make sure your dental patients receive your message and keep coming back for more.

Have Your Dental Patients Keep Coming Back

There are so many important nuances to the negotiation of any dental practice lease or purchase. According to Brandy Keck, a Brockerage Liaison at Carr Healthcare Realty, it is imperative that dentists do their due diligence. This puts them in a powerful position when dealing with a potential landlord or seller. It also helps to avoid creating the uncomfortable experience of undercutting a landlord or seller with a lowball offer.

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