5 things to do in the face of a PR disaster
July 30, 2015
Dr. Walter James Palmer, D.D.S., had 4,714 reviews on Yelp yesterday evening. His rating: 1.5 stars. Is he a terrible dentist? Does he have a slew of bad reviews because of his level of patient care? No. He has terrible reviews because he shot Cecil, the famous and beloved lion in Africa, with a crossbow on July 1st, then later killed him.
“I needed a tooth extracted, so Dr. Palmer shot me in the neck with a crossbow, chased and tracked me for 40 hours, and (once I collapsed from pain and...” reads one review from Drew C, who gave him a five-star review.