What Adventure-Seeking Travelers Want in a Vacation
February 06, 2017
Adventure travel and its enthusiasts have changed. While bungee jumping off a bridge, or rafting through churning whitewater still deliver thrills that draw adrenaline junkies, more and more adventure followers these days seek transformative experiences, according to research by the Adventure Travel Trade Association (ATTA) and East Carolina University. ATTA defines a transformative experience as one that promotes personal growth and change.